Base Module offers clients a user-friendly experience to efficiently manage and streamline high-volume event programs
RainFocus™, provider of the next-generation event marketing platform, announced its Base Module, a toolkit for event planners that delivers fundamental building blocks for a consistent experience across small, repeatable events. With a user-friendly interface, Base Module provides all the necessary components to run programs for events like roadshows, kickoffs, field marketing, sales activations, and webinars. It also supports governance, compliance, branding, and martech integrations.
“We’re seeing a rising trend in small events that require a consistent experience for our clients and their attendees,” said Travis Cushing, Chief Product Officer of RainFocus. “With the pace of events and technology moving so quickly, one big conference might not be enough for certain organizations. This offering enables clients to quickly and efficiently expand their event programs while aligning to the experience and brand recognition of their complex conferences.”
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Base Module leverages the same security, data privacy, single sign-on, integrations, user experience, and marketing automation framework as the full RainFocus platform, connecting events across the enterprise into a single customer journey. This consolidation simplifies event management and enriches customer records.
Following a one-time implementation, event planners have access to a customized template and experience that fits their expanding event needs and allows self-sufficiency. Highlights of the Base Module include:
- Event creation: Quickly and easily configure memorable events, leveraging ready-made and customized templates.
- Event program governance: Develop a standardized framework using a customized template to control key elements of an event. Ensure compliance for successful decision-making, consistent delivery, and minimized risk across multiple events.
- Basic registration: Set up a streamlined registration flow that supports pre-filled registration fields, discount codes, and curated lists to send invitations.
- Branding and design: Personalize branding with customizable landing pages and a no-code email builder. Update content in real time without developer assistance or coding knowledge.
- Content and agenda: Build and share simple yet powerful event agendas that include speaker and sponsor listings.
- Communication: Design and send automated or as-needed emails with a pre-built template option to communicate with attendees, as well as track invites, calendar links, and reminder emails.
- Hotel management: Manage attendee hotel reservations and communications within a block at a single hotel during event registration.
With unlimited events and users, the RainFocus Base Module streamlines event setup and execution while providing consistent data, experiences, and integrations across an organization’s event portfolio. It supports on-site delivery and virtual delivery, whether live, simulive, or on-demand.
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Source – PR Newswire
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