Redbrick Acquires Quartz From G/O Media to Drive Growth

The addition of Quartz to Redbrick’s portfolio of forward-looking tech and media properties brings renewed momentum to the trusted publisher and will serve as the foundation for expanding into next-generation media strategies.

Amid the ongoing transformation of the media industry due to evolving consumer behaviors and emerging technologies such as AI, Redbrick sees a new opportunity to help shape the future of media. Redbrick’s previous digital media investments include the launch of Digital Entrepreneur in 2024, a biweekly interactive magazine aimed to help entrepreneurs.

Marketing Technology Insights: BLOX NXT Unveiled The Future of Content Management Is Here

“As the media landscape continues to shift, the only way to survive and thrive is by embracing the advancements in innovation to connect and engage with audiences,” said Tobyn Sowden, CEO at Redbrick. “Redbrick’s portfolio will serve as the foundation for the future of media, enabling media companies like Quartz to develop direct relationships with audiences, deliver personalized experiences wherever people are watching, and create a more sustainable ecosystem with better advertising touchpoints.”

Quartz marks Redbrick’s fifth major acquisition. Last month, the company acquired Paved, a newsletter advertising platform connecting publishers and advertisers, which Redbrick will integrate with Quartz. This will enable Quartz to connect with Paved’s premium marketplace of top advertisers like Uber, DoorDash, and Salesforce, and better monetize its newsletter subscription base of more than one million opt-in members.

Marketing Technology Insights: Meticulosity Acquires SummitBound Marketing to Expand HubSpot Services

“For over a decade, Quartz has covered the biggest news stories essential to the business leaders of tomorrow,” said Dan Hirschhorn, editor in chief, Quartz. “The way we connect with audiences is evolving and marks a new chapter for Quartz as we work with Redbrick to help shape the future of media as the landscape rapidly transforms.”

Redbrick is a Certified B Corporation™, demonstrating its commitment to building an equitable and sustainable future. The Redbrick technology portfolio aims to give entrepreneurs, teams, and companies the competitive edge they need, and includes Animoto for video production, Delivra for email and SMS marketing, Duplex for syndicated news discovery, Leadpages for sales enablement, Paved for newsletter advertising, and the Shift “power browser.”

Marketing Technology Insights: DataChat Achieves Google Cloud Ready BigQuery Designation

Source – Businesswire

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com