Renovus Capital Partners, a Philadelphia-area investment firm, is pleased to announce the sale of its portfolio company, LeapPoint, to Omnicom. LeapPoint is an Adobe Gold Solution partner dedicated to helping organizations improve the orchestration and performance of their entire marketing lifecycle. Led by Co-Founder and CEO Nik DeBenedetto, the company helps Fortune 1000 enterprises optimize the performance of their marketing organizations by strategically integrating people, processes and Adobe technology.
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“We are thankful for our partnership with Renovus,” said DeBenedetto. “When we were seeking an investment partner, we evaluated a number of firms and ultimately selected Renovus both for their experience in scaling founder-led businesses and our shared vision for becoming a leading Adobe partner. Renovus provided invaluable support to us as we refined our strategy, built our management team and delivery capabilities, and executed our international expansion. We have achieved our goals with Renovus, and we look forward to executing our growth plans under Omnicom.”
The acquisition builds upon Omnicom’s existing partnership with Adobe. Omnicom is also a user of Adobe’s Content Supply Chain solution to connect the people, processes, and technology necessary to provide Omnicom’s specialized, integrated client services.
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“Renovus’ and Nik’s vision for LeapPoint aligned over the goal of becoming a leading Adobe partner,” said Jesse Serventi, Co-Founding Partner of Renovus. “Our 2021 investment in LeapPoint was shortly after Adobe’s acquisition of Workfront, a mission critical product for marketers and LeapPoint’s historical core competency. Three years later, the LeapPoint team has built extensive expertise across Adobe Experience Cloud and has received Adobe’s Content Supply Chain Ready badge, recognizing the company’s commitment and demonstrated ability to help clients plan, create, and deliver personalized content at scale. We congratulate Nik and the team and are confident that LeapPoint will further enhance Omnicom’s Adobe capabilities.”
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