She brings over twenty years of experience transforming marketing to accelerate brand growth and impact.
Persistent Systems, a global leader in digital engineering and enterprise modernization, announced the appointment of Shimona Chadha as Chief Marketing Officer. She will be responsible for driving the company’s overall marketing strategy, strengthening brand positioning, and driving business growth through integrated marketing initiatives.
With over twenty years of experience across B2B, B2C, and B2B2C segments, Shimona has led marketing transformations that unlocked business value and accelerated growth. She joins Persistent from HCLTech, where she was Vice President and Head of Vertical Marketing for North America. As a member of HCLTech’s Marketing Leadership Team, she drove revenue growth and was instrumental in building a generative AI-powered marketing engine to improve brand visibility, go-to-market effectiveness, and pipeline conversion in high-value markets.
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Shimona has also held leadership roles and led customer-centric growth strategies at Vodafone Idea and Abbott. Her contributions have been recognized with industry awards, including Forrester’s 2025 Program of the Year and the Stevie Award for Women in Business and Inspiring Women in Business. She is also a strong advocate of inclusive leadership and talent development, having co-chaired initiatives for the International Association of Outsourcing Professionals (IAOP) and mentored aspiring professionals in the global technology ecosystem. Shimona will be a member of Persistent’s leadership team and is based in New Jersey , USA.
Sandeep Kalra , Managing Director and Executive Director of Persistent:
“We are thrilled to welcome Shimona to Persistent as we accelerate our AI and platform services strategy. As our global client relationships continue to expand and deepen, the need for a brand that reflects both our innovation and execution excellence has never been greater. Shimona brings a results-driven, data-driven approach to marketing, aligning brand strategy with business objectives to deliver measurable results. Her leadership will be instrumental in strengthening market engagement, driving market impact, and amplifying Persistent’s differentiation in the industry.”
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Shimona Chadha , Marketing Director, Persistent:
“Persistent’s strong momentum, future-focused leadership culture, and distinctive global ambitions make this a pivotal moment to join the company and contribute to its inspiring journey. Marketing plays a critical role in growing revenue, strengthening brand relevance, and shaping how we present ourselves and win the market. I’m excited to help expand that impact with intention and precision.”
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Source – PR Newswire
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