Software veteran Lou Orfanos joins thryv’s board of directors

Thryv Holdings, Inc., provider of the leading small business marketing and sales software platform, has announced that Thryv’s shareholders elected Lou Orfanos, Senior Vice President and General Manager of Commerce at Toast, to its Board of Directors on June 12, 2025. In leading Toast’s core restaurant and commerce business, he oversees strategy and execution for the company’s flagship SaaS and hardware products. Orfanos brings 20+ years of product development, sales, marketing and customer success to the role.

“Lou is a valuable addition to our board, given his impressive track record of scaling high-growth SaaS companies that serve the SMB market,” said Joe Walsh, Chairman and CEO of Thryv. “As we continue to expand our product offerings and AI capabilities to meet the changing needs of business owners, we’ll benefit from Lou’s deep product development and go-to-market expertise.”

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Prior to joining Toast, Orfanos served as General Manager and Vice President of Product at HubSpot, where he led and grew Sales Hub into the world’s leading CRM for small businesses.

“Given its long history and considerable client base of over 100,000 small business clients, Thryv is uniquely positioned to advance the digital transformation of the small business sector,” said Lou Orfanos. “Thryv’s software drives real impact for business owners looking to grow, from marketing automation to appointment scheduling to online payment processing. I’m excited to use my role on the board to help accelerate that vision.”

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Orfanos is a regular guest lecturer in the product management MBA program at Harvard Business School and is an active startup investor and mentor. He holds a B.S. from Bentley University.