Stagwell Acquires Experiential Marketing and Creative Agency JetFuel

Stagwell, the challenger network built to transform marketing, announced the acquisition of JetFuel, an experiential marketing services agency that accelerates brand awareness through experiences, content and conversations. JetFuel will become a subsidiary of Stagwell’s integrated experiential agency TEAM.

Launched in 2016 and headquartered in New York City, JetFuel has progressively grown both its client base and capabilities to become a top independent agency renowned for its expertise in live brand experiences, retail and shopper marketing, digital content and sponsorship activations. JetFuel maintains the mentality of a start-up and the heritage of a traditional agency, working to ignite change, transform brands, disrupt the status quo, spark innovation, and inspire advocacy. JetFuel is best known for delivering live brand experiences for clients including Walmart, Unilever, Kimberly Clark and Feastables.

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“JetFuel’s award-winning experiential capabilities strengthen our commitment to delivering best-in-class experiences for our clients’ customers,” said Stagwell Chairman and CEO Mark Penn. “This acquisition underscores our strategy to keep Stagwell just the right size to produce game-changing work for clients.”

The addition of JetFuel follows Stagwell’s acquisitions of Gold Rabbit Sports and ADK GLOBAL earlier this year, and a total of 11 acquisitions throughout 2024.

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“Joining forces with Stagwell marks the beginning of an extraordinary new chapter for JetFuel. Together, we share a bold ambition to reinvent what live brand experiences can be — pushing boundaries, inspiring deeper connections, and setting new standards for innovation. With access to Stagwell’s high level insights and data resources, as well as integration with their world class creative thinking, we’ll be able to design experiences that are not just more effective and efficient, but truly transformative for our clients and their audiences,” shared Abe Sorcher, CEO of JetFuel.

“We’re excited to bring JetFuel into the network and continue to build out the experiential discipline at Stagwell, as clients continue to recognize the value of authentic live connections in a digital-first world,” added Dan Gregory, CEO of TEAM. “Investing in this key offering and having a diverse roster of agencies who can deliver results-driven campaigns is a game changer.”

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Source – PR Newswire

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