Powerful AI enhancements accelerate and optimize media organizations’ content engagement and monetization
SymphonyAI, a leader in predictive and generative AI SaaS products for the enterprise, released new AI functionality on the Revedia platform for media organizations to more efficiently understand FAST, AVOD, and TVOD content performance. SymphonyAI’s media division has delivered insight to more than 300 media industry clients through the Revedia platform and its suite of data-driven revenue optimization solutions.
“Media companies struggle with content visibility due to inconsistent data”
The Media Copilot rapidly locates information, analyzes content performance, and contextualizes data to improve executive decision making. The Media Copilot turbocharges large language models (LLMs), skills, and other AI models to simplify the process of gathering insight to drive optimal content engagement and monetization. Users can interact conversationally with the copilot directly within the Revedia interface in their natural workflow. Introduced with Microsoft at NAB 2024, the copilot is powered by SymphonyAI’s EurekaAI generative and predictive AI platform and integrates Microsoft Azure OpenAI Service for enterprise-grade scalability, security, and performance.
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Another major Revedia enhancement to improve content performance analysis is automated title matching. AI-based automated title matching overcomes widespread industry challenges that result from inconsistent naming conventions used to identify assets. When data is ingested into the Revedia platform, title discrepancies are instantly detected and resolved by AI and revenue is attributed to the correct asset in an organization’s library, saving dozens if not hundreds of man-hours.
“Media companies struggle with content visibility due to inconsistent data,” said Colin Dixon, chief analyst and founder of nScreenMedia. “AI-driven data normalization and insights are becoming essential tools for optimizing content engagement and monetization, and users of SymphonyAI’s Revedia will greatly benefit from these features.”
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“Streaming executives are already contending with multiple distributors and services, trying to optimize consumption and associated revenues,” said Mark Moeder, president of SymphonyAI’s media division. “Now, virtually every content investment and distribution decision involves more than one revenue model. The AI capabilities we’ve introduced on the Revedia platform alleviate the burden of data analysis and power optimal decisions, freeing teams to focus on strategic growth.”
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Source – Businesswire
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