Sumo Logic, the leading SaaS Log Analytics Platform, announced its expansion into South Korea through a new AWS Availability Zone in Seoul. This will enable organizations and existing customers in the region to fuel DevSecOps through log analytics. In collaboration…
Civitai, a leader in AI image generation, announced the launch of SPINE, a revolutionary workflow environment that consolidates leading generative AI tools into a single, easy-to-use platform. Designed to empower creators, SPINE integrates top AI tools across image, video, and…
Key takeaways Marketing Tech Insights: Omnicom Acquires LeapPoint for Enhanced Content Supply Chain Solution Why this matters The NextGen Chicago Greenhouse helps businesses to experience Deloitte’s capabilities in an immersive, human-centered experience powered by leading technology. Chicago has been specifically selected because of its diverse…
Omnicom announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired LeapPoint, a digital advisory firm focused on helping organizations improve the orchestration and performance of their entire marketing lifecycle. The move is part of OPMG’s strategic efforts to offer the…
Siemens Financial Services launched the Decarbonization Business Optimizer, a cloud-based tool created to help address the overwhelming complexity of decarbonizing buildings and the financing needed to get to net-zero emissions. The DBO is a free, digital web tool that removes the initial…
rEvolution, the global leader in sports marketing, is proud to announce its acquisition of WePlay, a multi-award winning and globally recognized performance-driven marketing agency specializing in sports and entertainment. With this acquisition, WePlay becomes a wholly-owned operating company within the…
PTC announced entry into a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to accelerate the growth of its Onshape cloud-native computer-aided design (CAD) and product data management (PDM) solution. This collaboration will focus on advancing Onshape product enhancements, customer…
Piwik PRO, a leading provider of data analytics and activation, announced it achieved HIPAA (Health Insurance Portability and Accountability Act) certification, strengthening its commitment to stringent data security and privacy standards. Marketing Tech Insights: ADWEEK and C2 Announce Strategic Partnership…
In an inaugural report, the ecommerce operating system, Swap, uncovered some future-proof strategies for scaling direct-to-consumer brands that came straight from the source: 100 surveyed ecommerce executives. The Future-Proof Ecommerce Report includes data from the leadership at mid-to-large sized ecommerce…
Forge 2024—Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today unveiled new product innovations designed to help marketers craft and optimize one-to-one personalized experiences at its annual customer conference, Forge 2024. Marketing Tech Insights: …
As Gen Z and Millennials increasingly research and purchase products through social media as well through live and virtual shopping, gaming, and automated reality platforms, social shopping is set to outpace e-commerce, putting pressure on brands that face a collapsing consumer…
Optable, a Software-as-a-Service (SaaS) data management, activation & collaboration platform designed for the advertising ecosystem, has announced its partnership with The Globe and Mail and its advertising arm, Globe Media Group, alongside a successful campaign with VIA Rail using their technology. Marketing Tech Insights: SilverBack…
PromoRepublic, a data-driven platform for localized marketing with a strong presence in the US and Europe, has expanded into the Australian market, forming strategic partnerships with two major leisure and retail groups: Belgravia Group and Associated Retailers Limited. Marketing Tech Insights: Guidance…
Guidance, the leading ecommerce solutions agency for over 30 years, announced that it has launched Plaid Enterprise’s ecommerce website built on Adobe Commerce. Looking to enhance the user experience and elevate the brand with an immersive website, Plaid turned to…
Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey. The findings spotlight new opportunities for Brand Marketers to align with Commerce…
My Valuable Business recently added a key player to its offensive line: ANALITK, a results-driven, fractional CMO, marketing and branding firm. This strategic move expands My Valuable Business’s service offerings, positioning the company as a comprehensive business partner for busy CEOs and…
MindgruveMacarta, a global performance marketing, retail media and data-tech company, has officially become one of EMARKETER’s first retail media data partners in LATAM. This exciting partnership enables EMARKETER to share MindgruveMacarta’s extensive retail media data, providing benchmarks enabling brands to evaluate performance…
Trustpilot, the global consumer review platform, announced that it is now listed in the HubSpot App Marketplace. This integration will serve to streamline review collection processes, improve customer experiences, drive conversions, and build brand trust. 86% of businesses consider verified reviews critical…