Brands are in a hurry with the customers of the digital world of today to quickly catch their attention with their so-called micro-content, i.e., small,
Think of it this way: A professional, who is full of work, manages his emails, Slack notifications, and takes a coffee break. During that very
For years, the MarTech Predictions Insights Series has been my favorite season. Why? I get an opportunity to interact with Marketing Technology leaders and technology
You probably imagined a Customer Data Platform (CDP) would be “the one” that would finally unify your customer data and make personalization a breeze. However,
Imagine the possibility of getting a letter in 2026, a letter that not only names you but tells who you are, what you are going
At the recent NRF APAC Conference in Singapore, Jonathan Reeve, VP APAC for Eagle Eye, and I discussed the magic of omnichannel and personalization. We
Today’s MarTech Top Voice features Kris Fagan, APAC Leader at Bloomreach. In this edition of the MarTech Top Voice series, we sit down with Kris,
The Evolution of Marketing Personalization For marketers, true personalization at scale has long been an unreachable goal. The closest most teams have gotten is broad
For modern travel and hospitality operators, understanding customers is paramount for success. One of the best ways a brand can understand its customers is to
In the ever-evolving landscape of digital marketing, personalization has emerged as a game-changer. Today’s consumers expect brands to understand their preferences and needs, and they
The debut of RevLifter‘s Intelligent Offers Platform has been announced. This potent self-serve technology provides merchants with the knowledge and control they need for successful
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