Multi-Year Agreement Includes Custom Content and Product Integrations, Co-Marketing Opportunities
FuboTV Inc. (d/b/a/ Fubo) and The Athletic announced an in-depth partnership making Fubo the official live TV streaming partner of The Athletic. The multi-year agreement incorporates content and product integrations as well as plans to co-market the two brands to their respective audiences.
“We are excited to be The Athletic’s first official streaming partner and look forward to connecting with sports fans through bold new integrations while providing leading sports coverage.”
Through the partnership, sports-first live TV streaming platform Fubo is The Athletic’s first streaming partner.
Fubo will be integrated into live game blogs and additional content on The Athletic’s leading sports platform as a go-to sports streaming destination. As part of this, The Athletic will work with Fubo to provide the most engaging and informative content experience possible through custom in-content modules that will feature relevant game information.
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The Athletic and Fubo plan to jointly develop new product features on The Athletic platform designed to ultimately build a unique and market-leading user experience.
“The Athletic is one of the most trusted sources in sports media and we have a shared passion of building community through sports at local and national levels,” said Yale Wang, executive vice president of marketing, Fubo. “We are excited to be The Athletic’s first official streaming partner and look forward to connecting with sports fans through bold new integrations while providing leading sports coverage.”
“We are thrilled to partner with Fubo, a leader in live sports streaming, as our first official streaming partner,” said Sebastian Tomich, chief commercial and development officer, The Athletic. “This partnership brings together The Athletic’s unrivaled sports journalism and Fubo’s dynamic live content, enhancing the way fans engage with sports. Together, we are committed to building a deeper community of sports enthusiasts, providing the best coverage and creating immersive new experiences for fans at both the local and national levels.”
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Fubo’s leading sports offering includes more than 55,000 live sporting events annually, with many streaming in 4K, and over 35 regional sports networks in its base package at the lowest cost compared to other streaming options. In addition to its leading sports coverage, Fubo also streams popular live entertainment and news programming and features more than 40,000 TV shows and movies on-demand each month.
Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love. The Athletic’s newsroom of 450+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.
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Source – Businesswire
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