Treasure Data customers can drive more effective marketing campaigns with Databricks Delta Sharing
Treasure Data announced Treasure Data Live Connect, a zero-copy feature within Treasure Data CDP, is now available for the Databricks Data Intelligence Platform. This new integration built on Databricks Delta Sharing enables customers to reduce costs, streamline security governance, and reduce operational overhead and data movement between Treasure Data’s customer data platform (CDP) and Databricks’ platform.
Key Benefits of Treasure Data Live Connect
“Live Connect enables our customers to choose from the best of both worlds – their CDP and the rich data in platforms like Databricks – without forcing a specific overall architectural approach.”
This innovation enables companies to maximize both the Treasure Data CDP and Databricks platforms, simplifying collaboration between IT and marketing teams:
- Zero-Copy Access: Allows data sharing between Databricks and Treasure Data CDP without creating additional data copies, lowering storage and processing costs.
- Easy Sync: Facilitates straightforward copying of data from the Databricks platform when needed, streamlining the flow of data between systems.
According to Kaz Ohta, CEO and Co-founder of Treasure Data, “Live Connect offers the best of both worlds, enabling customers to access both CDP data and Databricks insights without a restrictive architecture.”
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Delta Sharing: The Foundation of Live Connect
Delta Sharing, integrated with Live Connect, enables data sharing across organizational boundaries securely, allowing enterprises to share live data without duplication. This approach is especially beneficial for large companies seeking efficient ways to manage and activate data from a 360-degree customer view.
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Industry Impact and Customer Empowerment
According to Akram Chetibi, Director of Product Management at Databricks, “Using Delta Sharing for zero-copy integration empowers customers with Databricks’ Intelligence Platform to enrich and leverage data without needing to duplicate across systems.”
This “best of both worlds” solution empowers IT and marketing teams to drive impactful campaigns, backed by a holistic view of customer data.
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Source – Businesswire
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