Veeva CRM Pulse Enhances HCP Segmentation and Targeting

Delivered quarterly, CRM Pulse is generated from more than 500 million Veeva CRM interactions for the industry’s most complete, timely, and accurate HCP access data

Veeva Systems announced Veeva CRM Pulse, a data subscription that provides quarterly healthcare professional (HCP) access and multichannel engagement metrics for the life sciences industry. With HCP access data as an input for segmentation, targeting, and engagement planning, Pulse provides immediate value for commercial operations and data analytics teams.

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Pulse is unique in giving customers HCP data that has:

• True Industry Census: Based on global usage of Veeva’s leading CRM Suite, Pulse is the most complete, timely, and accurate data set for HCP access.
  
  
• Unmatched Coverage: Access and engagement metrics by channel are available for more than three million HCPs across 102 specialties and 21 countries.
  
  
• Aggregated for Data Privacy: HCP metrics are segmented and aggregated by country, specialty, and brick for data privacy.

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“Pulse is a breakthrough data product that will greatly improve segmentation and targeting around the globe,” said Peter Stark, executive vice president of Veeva Data Cloud. “We look forward to working with our early customers to bring the value of CRM Pulse data to their commercial operations.”

Pulse is available for license to Veeva’s CRM customers with 2024 quarterly data covering the United States, Canada, Germany, UnitedKingdom, France, Italy, Spain, Portugal, Austria, Switzerland, Netherlands, Belgium, Ireland, Hungary, Brazil, Mexico, Australia, New Zealand, South Korea, Taiwan, and Singapore. Quarterly data releases for 2025 will begin this April. Additional countries in Asia and Europe are planned for availability next year.

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Source – PR Newswire

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