Verato Announces Verato for Salesforce on Salesforce AppExchange

Verato customers can now benefit from a complete and accurate 360-degree view of every patient within Salesforce to drive smarter growth and improved patient experience  

Verato, the identity experts for healthcare, announced it  launched Verato for Salesforce on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowering customers to reach new patients, create effective marketing campaigns, power call centers, and achieve smarter growth by knowing who is who.

Verato for Salesforce is the latest addition to the Verato hMDM® platform, the uncompromising next generation of healthcare identity data management, purpose-built to combine the benefits of healthcare’s most accurate EMPI with trusted identity verification, enterprise master data management, and data enrichment. Now with Verato for Salesforce, the Verato hMDM platform enables a 360-degree view of every patient within Salesforce, allowing health systems to drive operational efficiency and deliver more personalized care journeys.

Marketing Tech Insights: Skai Study Finds Full-Funnel Strategies Driving Growth Across Digital Media Channels

Verato for Salesforce

Verato for Salesforce connects the Verato hMDM platform, the industry’s first master data management (MDM) solution purpose-built for healthcare, to Salesforce, the #1 AI CRM.

By integrating Verato’s hMDM platform, which uses a patented-approach to referential matching to provide a complete, trusted 360-degree view of patients, members, providers, and communities, with Salesforce’s leading CRM and patient engagement tools, healthcare organizations gain accurate, unified identity data at every touchpoint across the consumer journey.

Verato for Salesforce offers an end-to-end solution for identity data management and CRM, delivering trusted enterprise solutions for healthcare providers, payers, HIEs, public health, and HCIT organizations.

Marketing Tech Insights: Coveo Joins AWS ISV Accelerate Program to Enhance AI Search for Enterprises

Comments on the News 

• “Healthcare consumers increasingly are willing to change providers if they do not enjoy their experience. Verato for Salesforce helps healthcare organizations deliver the best possible experience through seamless and accurate customer identity data management,” added Clay Ritchey, Verato Chief Executive Officer. “This gives those organizations a valuable edge in the highly competitive healthcare industry.”
  
  
• “Verato for Salesforce is a welcome addition to AppExchange, as it accelerates business transformation for customers by creating a complete and accurate 360-degree view of every patient within Salesforce,” said Alice Steinglass, Executive Vice President and General Manager, Platform, Salesforce. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowers companies, developers, and entrepreneurs to build, market, and grow in entirely new ways. Since its launch in 2006, the platform has grown to include more than 8,000 apps and experts, with over 12 million customer installs. AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.

Marketing Tech Insights: GoDaddy Announces Website Builder API Integration for Third-Party Platforms

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com