The Cloud Gaming solution upgrade helps developers convert more players into buyers with instant access, smarter campaigns and full control over game demos, with no downloads or installations required.
Xsolla, a global commerce company that helps developers launch, grow, and monetize their games, announced that game demos are now the new focus of its Cloud Gaming solution. Designed to help developers and publishers increase visibility, player acquisition, and purchase conversions, this upgrade bridges the gap between marketing and monetization by providing instant access to titles, real-time performance monitoring, and flexible pay-to-play models.
In an increasingly competitive cloud gaming market, which is expected to exceed $10.4 billion in global revenue by 2025, developers are looking for scalable and cost-effective solutions to engage players pre- and post-launch. With over 19,000 games added to Steam in 2024 alone, visibility and differentiation are more important than ever. Xsolla’s upgraded Cloud Gaming solution addresses these challenges by offering players an easy way to experience games directly from their browser, while also enabling publishers to monetize this engagement through in-stream purchases, game key sales, and direct referrals.
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Players can instantly launch a game without downloading or installing anything with a simple “Play Now” button or a list of deep links at x.la/cloud-gaming . Using our “Play Before You Buy” feature, users can try the game for up to 15 minutes in a cloud streaming session before deciding whether to purchase. These trial experiences support Pay As You Go (PAYG) monetization and full game purchases via direct sales, including from platforms like Steam, PlayStation, Xbox, Nintendo Switch, and Epic Games, all accessible via streaming overlays.
The main advantages of Xsolla Cloud Gaming trials are:
- Instant access to the game: browser-based demos accessible with one click, no installation required.
- Flexible monetization models: Support for pre-purchase play, Pay As You Go (PAYG), and direct key sales.
- Publisher Control: Full ownership of your data, player journeys, and campaign performance.
- Marketing attribution: Real-time tracking of engagement, referral sources, and conversions.
- Controlled distribution: Whitelisting tools for media access, VIP demos, or multi-stage campaign launches.
- International reach at lower costs: Direct-to-consumer (DTC) distribution with Xsolla Mall reduces purchasing costs.
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“With Cloud Gaming Trials, we’ve created a powerful tool to turn marketing campaigns into measurable sales drivers,” said Chris Hewish, president of Xsolla. “There’s no longer any need to wait for a wishlist or installation, because we’re giving players instant access to their favorite games, while still giving developers full control over subsequent events.”
Cloud Gaming Trials is ideal for building communities before launch and re-engaging players after launch. Game studios can publish demos to the Xsolla cloud store to generate early interest and conversions. Once the title is live, publishers can use the same tools to enable sampling, monitor click-through rates, and adjust campaign targeting based on performance. By combining flexible monetization with actionable data, developers can optimize marketing spend and expand their audience more effectively.
Unlike traditional marketplaces, where visibility is algorithmically driven and analytics are limited, Xsolla’s Cloud Gaming Trials puts creators back in control of discovery and data. With this platform, teams can launch authorized demos for press, partners, or influencers, with targeted promotions without public exposure.
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Source – Businesswire
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