Yereslove chosen as a proven leader by leading culture management consulting firm to lead marketing initiatives
Erez Yereslove has been named Chief Marketing Officer (CMO) by Culture Partners, the premier culture management consulting organization. Yereslove will lead all marketing initiatives in his capacity as CMO in order to significantly increase Culture Partners’ revenue and strategically position the brand’s Culture EquationTM Journey, which demonstrates the tangible connection between culture and business growth.
Yereslove serves as Culture Partners’ CMO and has more than 20 years of marketing expertise. Demand generation, product marketing, search engine optimization (SEO), search engine marketing (SEM), lifecycle marketing, public relations, creative creation, and media are just a few of the marketing projects he has successfully directed. Yereslove held marketing executive positions with many Fortune 500 firms before joining Culture Partners, including eBay, The Walt Disney Company, NBC-Universal, and eHarmony.
According to Joe Terry, CEO of Culture Partners, “Erez has a demonstrated history of success in driving business growth through the design and execution of comprehensive marketing programs. He possesses the perfect balance of creativity and analysis to best position Culture Partners and our well-known, results-driven approach to culture transformation that creates real change and sharply distinguishes us from the competition.”
A company’s culture is activated for long-term growth through Culture Partners’ exclusive Culture Equation Journey. The multiyear program’s goal is to enable every employee, regardless of title or department, to assume personal responsibility for the company’s success. Through efficient and thoroughly tested methodologies and tools, The Culture Equation Journey unearths practical insights that promote growth on all levels—personal, professional, and corporate.
Yereslove arrives at a moment when business leaders worldwide are paying more attention to culture. He stated, “I’m happy to be a part of this amazing leadership team and am proud to help fulfill the essential mission of unlocking enterprises’ full potential via the power of their culture. It is now more important than ever to create strong and healthy cultures for organizations, and in turn, millions of people,” said Yereslove.
Source: MARTECHCUBE
