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Day October 26, 2023

Interbrand Invests in a Global Leader Strengthening Economics Capability

Interbrand Invests in a Global Leader Strengthening Economics Capability

Global brand consultancy, Interbrand is scaling its Economics capability, which helps brands seize marketplace opportunities by determining the risks, rewards and likely business impact of new ideas, by promoting ex-CEO, entrepreneur and thought-leader Greg Silverman to Global Director, Brand Economics. Marketing Technology…