Day March 7, 2024

Adtech, Advertising, Martech News, Video Marketing

Mediahub UK Cleans Up Ad Delivery with SeenThis’ Adaptive Streaming Technology

Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign drove 1.7x higher attention than the same ad served using…

MarTech Media Room
March 7, 2024

Marketing Technology

Chatbots and Conversational Marketing: Martech’s Conversational Shift

The arrival of Artificial Intelligence (AI) has triggered a paradigm shift across numerous industries, and marketing is no exception. Among the many AI applications, chatbots have emerged as a powerful tool, fundamentally changing how businesses interact with their customers. Chatbot…

Martech Staff Writer
March 7, 2024

Day March 7, 2024

Mediahub UK Cleans Up Ad Delivery with SeenThis’ Adaptive Streaming Technology

Chatbots and Conversational Marketing: Martech’s Conversational Shift

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