Day July 22, 2024

Adtech, Technology

Programmatic CTV Buying at Peak; Buyers Shopping for Alternative Measurement Currencies

Part two of IAB’s Digital Video Ad Spend & Strategy Report revealed that 75% of the advertising industry runs on programmatic CTV buying. IAB’s latest report stated programmatic CTV buying is the chief activation tactic in the digital media landscape,…

MarTech Media Room
July 22, 2024

Insights, Martech Intent

MarTech 101: Basics and Its Importance in Modern Marketing

“MarTech, short for marketing technology, encompasses a range of tools designed to enhance and optimize marketing activities through technological means. When these tools are integrated and used collectively, they form what is known as a MarTech stack.” MarTech refers to…

Martech Staff Writer
July 22, 2024

Day July 22, 2024

Programmatic CTV Buying at Peak; Buyers Shopping for Alternative Measurement Currencies

MarTech 101: Basics and Its Importance in Modern Marketing

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