Europe’s leading technology event is back in action… The Digital Marketing Exposition & Conference or DMEXCO 2024 will go live in Cologne, Germany next month. DMEXCO is the biggest and most important AdTech event of the year– and that’s why…
Fast-growing CDP solutions provider GrowthLoop has appointed veteran technology leader Chris O’Neill as its new CEO. He joined the GrowthLoop Board in December 2023, and since then, he has been instrumental in accelerating the company’s growth journey. Chris has led…
Our latest advertising technology (AdTech) update features a new solution: Covatic Audience Linking. Today, UK-based AdTech solution provider Covatic introduced a groundbreaking platform for media owners and advertisers. The new solution empowers media companies to pool and leverage audience data…
Today, two advertising technology category (AdTech) leaders Outbrain and Teads have announced a merger, scripting a new chapter in the video advertising industry. The merger is part of Outbrain’s readiness to acquire Teads, a leading programmatic advertising platform for contextual…
Gemini 1.0 LLM (Large Language Model) is being updated to the Gemini 1.5 Flash AI model. The popular Google chatbot and a true rival to ChatGPT – ‘Gemini’ is now even better performing with the introduction of the Gemini 1.5…
“MarTech, short for marketing technology, encompasses a range of tools designed to enhance and optimize marketing activities through technological means. When these tools are integrated and used collectively, they form what is known as a MarTech stack.” MarTech refers to…
Marketers can’t function without marketing automation tools in 2024. Nothing has changed in the last 10 years for marketing teams working with automation. However, despite earning the “must-have marketing technology” title among CMOs, marketing teams naturally feel overwhelmed at mentioning…
SaaS technology leader Grant Stanis is the new CEO of service ticketing and live chat solutions provider, TeamSupport. The company has also announced adding a new conversational AI to its TeamSupport AI suite to improve overall agent productivity. Offered as…
Infosys Aster is an AI-amplified marketing suite for performance marketing, Martech orchestration, and Marketing Ops, all rolled into one. Today, the global IT consulting and digital services provider Infosys has launched Infosys Aster. Aster is an AI-amplified marketing technology suite…
Every month, Salesforce announces important Martech updates and previews for users, developers, and partners. We tracked down the top 10 Salesforce marketing updates for the Martech audience. Here are the top ten Martech updates from our Martech newsdesk. Update 1:…