The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company…
Salesforce, the world’s #1 AI CRM, has signed a definitive agreement to acquire Zoomin, a leading data management provider for unstructured data. Salesforce Data Cloud, with Zoomin’s capabilities, will accelerate the unlocking of unstructured data to power AI agents, making them more…
Verizon will boost the experiences for fans and customers leading during and even after FIFA World Cup 26, along with ensuring state-of-the-art connectivity across the stadium An agreement was made between the world-class providers known as Official Telecommunication Services, Verizon,…
Urban Science, a leading global automotive consultancy and technology firm, announced the launch of its enhanced In-Market Audiences, which harness the company’s unrivaled industry sales data – updated daily – and machine learning capabilities to set a new standard for how…
My Valuable Business recently added a key player to its offensive line: ANALITK, a results-driven, fractional CMO, marketing and branding firm. This strategic move expands My Valuable Business’s service offerings, positioning the company as a comprehensive business partner for busy CEOs and…
MindgruveMacarta, a global performance marketing, retail media and data-tech company, has officially become one of EMARKETER’s first retail media data partners in LATAM. This exciting partnership enables EMARKETER to share MindgruveMacarta’s extensive retail media data, providing benchmarks enabling brands to evaluate performance…
Maropost, the commerce software suite built for fast-growing retail and ecommerce brands, announced the appointment of two industry veterans to its executive team: David Charron as Chief Financial Officer (CFO) and Jim Koepke as Chief Revenue Officer (CRO). Marketing Tech Insights: Trustpilot Launches HubSpot…
Supernormal, a company dedicated to transforming spoken communication though artificial intelligence, announced today the launch of Voice Agents, a groundbreaking platform for creating custom voice agents. Voice Agents empower teams to create their own interactive, customizable, and highly intelligent voice…
Trustpilot, the global consumer review platform, announced that it is now listed in the HubSpot App Marketplace. This integration will serve to streamline review collection processes, improve customer experiences, drive conversions, and build brand trust. 86% of businesses consider verified reviews critical…
The Company directly integrates client data sets into VALID to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and digital channels VideoAmp, a leading tech-first media measurement company transforming advertising, announced its plans to…
Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, today announced Refresh 2024, its annual release of new products, features, and updates that empower entrepreneurs to unlock their creativity and take their business to the next level. Marketing Tech…
ZeroedIn is thrilled to announce the launch of its new decision intelligence user experience, designed to support customers at every stage of their analytics journey. This new platform transforms workforce data into clear, actionable insights, enabling smarter, faster, and more…
Launching thousands of new products on its e-commerce site every year, PUMA is using Imagen on Vertex AI to create customized product imagery and improve time-to-market of campaigns Sports company PUMA and Google Cloud announced an expanded partnership that is…
Firstsource Solutions Limited, a leading global provider of specialist domain-led Business Process Services (BPS) and an RP-Sanjiv Goenka Group company, has acquired Ascensos, a leading UK-headquartered customer experience outsourcing partner for retail and eCommerce businesses. Marketing Tech Insights: RWS Teams…
Solution utilizes Google Cloud’s Vertex AI to dramatically improve captioning efficiency, cutting production time and costs Warner Bros. Discovery and Google Cloud announced the deployment of a new, AI-powered captioning solution (referred to internally as “caption AI”) in the United…
RWS, a world-leading provider of technology-enabled language, content and intellectual property solutions, announces a multi-year Strategic Collaboration Agreement with Amazon Web Services (AWS) to bring to market new solutions powered by generative AI. Marketing Tech Insights: Contentstack Enhances Headless CMS…
First to harness brand-aware AI, personalization, and automation in a drag-and-drop, composable CMS environment, accelerating speed-to-market Contentstack, the composable digital experience platform (DXP) leader powered by the number one Enterprise Headless CMS, announced new native visual building capabilities to its…
Report Uncovers Current Press Release Trends, Strategies to Increase Engagement and a Window into the Future Press Release Landscape PR Newswire unveiled its 2024 State of the Press Release Report, a highly anticipated analysis of press release engagement data combined…
