Ocado Retail, the UK’s fastest growing grocer, is marking a new chapter in its retail media journey with the launch of Ocado Ads, building on its 10-year history in this space. Ocado’s online-first operating model will allow Ocado Ads to…
Key takeaways Marketing Tech Insights: Omnicom Acquires LeapPoint for Enhanced Content Supply Chain Solution Why this matters The NextGen Chicago Greenhouse helps businesses to experience Deloitte’s capabilities in an immersive, human-centered experience powered by leading technology. Chicago has been specifically selected because of its diverse…
Omnicom announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired LeapPoint, a digital advisory firm focused on helping organizations improve the orchestration and performance of their entire marketing lifecycle. The move is part of OPMG’s strategic efforts to offer the…
Siemens Financial Services launched the Decarbonization Business Optimizer, a cloud-based tool created to help address the overwhelming complexity of decarbonizing buildings and the financing needed to get to net-zero emissions. The DBO is a free, digital web tool that removes the initial…
rEvolution, the global leader in sports marketing, is proud to announce its acquisition of WePlay, a multi-award winning and globally recognized performance-driven marketing agency specializing in sports and entertainment. With this acquisition, WePlay becomes a wholly-owned operating company within the…
HitPaw Edimakor Mac 3.2.4 is a powerful update, including exciting features such as AI Avatar with talking photo lip-sync and AI Vocal Remover. The new version further extends its video editing possibilities to enable users to create professional-looking videos with…
MessageGears, the leading data activation and engagement platform for enterprise brands, announced its latest product innovation: campaign prioritization powered by real-time, unified customer profiles. This breakthrough technology enables marketers to leverage real-time insights from dynamic customer profiles within their data…
PTC announced entry into a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to accelerate the growth of its Onshape cloud-native computer-aided design (CAD) and product data management (PDM) solution. This collaboration will focus on advancing Onshape product enhancements, customer…
Piwik PRO, a leading provider of data analytics and activation, announced it achieved HIPAA (Health Insurance Portability and Accountability Act) certification, strengthening its commitment to stringent data security and privacy standards. Marketing Tech Insights: ADWEEK and C2 Announce Strategic Partnership…
Industry powerhouses will debut enhanced experiences at BRANDWEEK 2025 and launch new ADWEEK experiential marketing vertical ADWEEK, the leading source of news, insights and intelligence for the marketing and advertising industry, and forward-thinking experiential studio C2, announced the launch of a…
Today’s Launch Marks First vMVPD to Offer Consumers User-Generated Multiviewing on Roku FuboTV Inc. (d/b/a/ Fubo), the leading sports-first live TV streaming platform, announced the launch of its popular Multiview feature in beta on select Roku devices. The beta feature…
Baseten, a leading provider of AI infrastructure solutions, announced the early access (EA) of its new Hybrid Mode offering on Google Cloud Marketplace. This milestone marks a pivotal step in Baseten’s mission to provide the most powerful and flexible AI infrastructure for enterprises leveraging cloud-based…
The all-in-one video powered community platform introduces end-to-end generative AI solution to simplify content creation while ensuring brand alignment and audience engagement FanHero, the all-in-one, AI-powered platform for content creation, community building, and monetization, announces the launch of its generative…
The New Transformative Tool Delivers Objective, Comprehensive Story Insights and Valuable Go-To-Market Recommendations in Seconds Rather Than Days, Empowering Content Creators, Filmmakers and Executives with Unparalleled Insights Cinelytic, the pioneer in Entertainment AI, announced the launch of Callaia, its groundbreaking…
NEC Laboratories Europe, the European research and development center for NEC Corporation, is improving NEC cotomi generative AI services for Japan by introducing LLM Explainer, an NEC technology that helps detect and explain hallucinations in output generated by commonly available large language models…
As referral traffic from search engines and social networks plummets and paid acquisition costs soar, brands must prioritize direct customer relationships to deepen engagement, drive repeat conversion and grow loyalty — factors that ultimately contribute to increased customer lifetime value…
PAIR Empowers Brands to Vet and Evaluate Creator Pairings At Scale, Driving Greater ROI Pearpop, the creator marketing company that enables brands to discover and activate creators for social media campaigns, launched PAIR, its new AI-powered creator review platform for…
Seasoned Salesforce executive will lead ThoughtSpot’s next chapter of growth ThoughtSpot, the AI-Powered Analytics Company, announced that the Company has appointed Ketan Karkhanis as Chief Executive Officer. Ketan is joining ThoughtSpot from Salesforce, where he has spent over a decade…
