Utiq, the European AdTech company with a unique telco-powered first-party identifier that harnesses Authentic Consent to enable responsible digital marketing, has officially entered the Austrian market in collaboration with A1, Austria’s leading telecommunications provider. Marketing Tech Insights: Wipro Forms Strategic…
Wipro Limited, a leading technology services and consulting company, announced a strategic partnership with RELEX Solutions, a provider of unified supply chain and retail planning solutions. Marketing Tech Insights: Contentsquare Enhances Platform with AI for Growth and Retention This partnership…
Contentsquare, a global leader in Digital Analytics, has launched the most significant upgrade to its Experience Intelligence platform to date, setting a new standard for businesses aiming to understand and optimize customer journeys at scale. This update includes powerful new…
ECI Software Solutions, a global provider of cloud-based business management software and services, announced its acquisition of Avid Ratings, a Madison, Wisconsin-based provider of leading customer experience solutions designed specifically for the homebuilding industry. The strategic acquisition expands ECI’s industry-specific solutions…
While price hikes fueled fast moving consumer goods (FMCG) sales growth in Asia Pacific in the past years, the recent softening of price increases presents a golden opportunity for manufacturers to stimulate organic volume growth. NielsenIQ (NIQ), the world’s leading…
Kainam, Inc., the leader in Augmented Performance Management, proudly announces the launch of SENNA (Scenario Enhanced Navigational Neural Algorithms), an advanced Augmented Performance Management (APM) platform designed to transform enterprise decision-making through the power of Machine Learning (ML) and Artificial Intelligence…
Valona, a global forerunner of AI-driven competitive and market intelligence solutions, is launching a partnership to help companies worldwide integrate foresight with market insights. This initiative enhances strategic readiness by enabling enterprises to anticipate market trends and develop alternative future…
GoRead.io, a leading provider of social media growth tools, is excited to announce that Statigr.am and InsFollowPro.com have now merged under the new GoRead.io umbrella. This merger marks a significant milestone in combining the best features of both platforms, delivering…
Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is excited to announce its inclusion as an Apple Search Ads Partner. With Appier’s advanced AI and generative AI (GenAI) capabilities, brands can leverage its AIXPERT campaign automation…
Brizy, a leader in website building across multiple platforms, is excited to announce the launch of Brizy for Shopify—a powerful, no-code landing page builder designed specifically for Shopify store owners. With Brizy for Shopify, users can create high-converting, visually stunning landing…
Vibe announced the launch of its latest AI-driven suite of products designed to empower small and medium-sized businesses (SMBs) to fully leverage the power of Streaming TV advertising. These new tools — Vibe IQ2, Vibe AI Assistant, Vibe Studio, and Vibe Connect…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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