Today’s MarTech Top Voice is Orange Owl’s Founder and CEO Vivek Goel. We are thrilled to feature Vivek, a seasoned leader in B2B SaaS marketing with a deep expertise in go-to-market (GTM) strategies, customer engagement, and marketing technology. With experience…
Message Broadcast, a leading provider of customer engagement software for the electric utility industry, has acquired the utilities business from West Technology Group’s CX360 division (“West Utilities”). Following the previously announced acquisitions of AGENT511 and i2sms, this transaction reflects Message Broadcast’s commitment to building, acquiring,…
Q2 Holdings Inc., a leading provider of digital transformation solutions for financial services, announced that it has executed a strategic reseller partnership with Larky. Larky offers consumer engagement technology, empowering financial institutions to proactively connect with their audience to drive meaningful…
Avathon, provider of the leading AI platform for industrial operations, has partnered with BlackBerry, enhancing the BlackBerry AtHoc critical event platform with its computer vision AI tool. Marketing Tech Insights: OutboundIQ Unveils Tool to Transform Contact Center Decisions BlackBerry AtHoc helps organizations…
Outboundiq, announced the release of Pulse; business insights at your fingertips. This innovative addition to our technology suite transforms our customers’ ability to track critical outcomes, informing business decisions while driving performance and process improvement. Marketing Tech Insights: IWCO Expands…
IWCO, a leader in data-driven direct mail solutions, is excited to announce its critical communications division, Mail-Gard®, has entered a strategic partnership with a major healthcare provider. This collaboration underscores IWCO’s position as a trusted direct marketing partner in critical communications business…
Wildix, a global leader in Unified Communications as a Service (UCaaS), announced the launch of Sales Elevate Lab, the first-ever training program specifically designed to empower sales teams in mastering UC&C sales. This new program is open to all sales…
EverCommerce Inc. a leading provider of SaaS solutions for service SMBs, announced a series of enhancements to its SaaS-based solution suite. These enhancements coincide with “Small Business November,” a month-long celebration honoring the many small and medium sized businesses and…
Alpine IQ, an innovator in customer data, loyalty, and marketing solutions, has partnered with Adentro, a leader in foot traffic and in-store behavior tracking. This dynamic integration allows businesses to seamlessly connect digital marketing with physical visits, giving brands a…
OpenText™, announced that the OpenText Partner Network now has expanded access to sell OpenText’s entire portfolio of solutions for information management, including Content Services, Experience Management, Security, IT Operations Management, and Developer tools along with accelerants, such as cloud, artificial intelligence, automation…
FuboTV Inc. the leading sports-first live TV streaming platform, announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalized and dynamic experiences, including transactional and gamified ad formats, are part…
With rapidly changing consumer behavior, supply chain disruptions and inflation, retailers need to make faster decisions to meet customers’ demand. That’s why Alnatura, a German retailer and producer of organic food, digitally transformed its space management capabilities by upgrading to SaaS…
Quantiphi, an AI-first digital engineering company, announced that it has achieved Application Development – Services specialization for Google Cloud for its proven expertise in building and modernizing cloud-native applications on Google Cloud, designed to thrive in the age of AI. Marketing Tech Insights:…
Optimizely, the leading digital experience platform (DXP) provider, announced its latest milestone in its multi-year partnership with Google Cloud – Optimizely One, the industry’s first marketing operating system, now leverages Google’s Gemini models. With this integration, customers now gain access to…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
