SAP SE announced that Sebastian Steinhaeuser has been appointed to join the SAP Executive Board. He will lead a newly formed board area called Strategy & Operations, continuing to support the execution of SAP’s strategy and driving simplification in operations. The SAP…
Turo, the world’s largest peer-to-peer car sharing marketplace, announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its AI-driven marketing mix modeling (MMM) platform to optimize Turo’s marketing investments across international markets. Marketing Tech Insights:…
Yottaa, the industry leader in eCommerce website optimization, today released its annual 2025 Web Performance Index, a groundbreaking analysis of over 500 million visits to 1300+ top eCommerce sites. The Index underscores the critical role of performance optimization in driving mobile conversions,…
Altimetrik, a pure-play data and digital engineering solutions company, has been recognized as an AWS Advanced Tier Partner.This achievementhighlights the company’s technical expertise, customer-first approach, and proven ability to deliver transformative cloud solutions. Marketing Tech Insights: Alloy.ai Launches Data Platform…
Alloy.ai, a leading data integration and retail analytics solution for consumer brands announced that it has launched the Alloy.ai Data Platform on Snowflake Marketplace, enabling joint customers to ingest point-of-sale data from retail and ecommerce partners, then easily integrate normalized, real-time sales and…
SurveyMonkey, the world’s most popular platform for surveys and forms, announced a series of updates to its market research solutions designed to help organizations of all sizes conduct more advanced research faster. Whether startups are refining a product concept, global…
Blackbaud, the leading provider of software for powering social impact, has announced an industry-leading partnership with True Impact, a social impact measurement platform that helps social change leaders at purpose-driven enterprises demonstrate how their cash, volunteerism and in-kind donations translate into…
Credera, a global consulting firm focused on transformation, MarTech, artificial intelligence (AI), and technology, announced the achievement of the Amazon Web Services (AWS) Energy and Utilities Competency. This designation recognizes Credera as an AWS Premier Tier Services Partner with deep expertise…
Klaviyo the company that powers smarter digital relationships, announced it has been named the preferred marketing automation partner for WooCommerce, the world’s leading ecommerce platform. This partnership positions Klaviyo as the go-to marketing automation platform for WooCommerce users, empowering both Klaviyo and…
The Americas have emerged as global leaders in SMS adoption among marketers, according to new research by Dotdigital, a global provider of marketing automation technology. The 2025 Global Benchmark Report offers unparalleled insights into the metrics that matter most to marketers worldwide. It…
SugarCRM, provider of the award-winning intelligence-driven sales automation platform, announced the appointment of Bob Stutz to its board of directors, effective immediately. Stutz is a seasoned executive and board member with 30 years’ experience in the enterprise software industry, and…
Mobly, Inc., an emerging leader in event marketing technology, announced the successful closing of its $4.3 million seed round. The oversubscribed round was co-led by Jump Capital and Eniac Ventures with participation from Peterson Ventures, which also led Mobly’s pre-seed round. Additional…
Smartsheet, the AI-enhanced enterprise-grade work management platform, announced the release of its 2025 Pulse of Marketing Report. This comprehensive study aggregates insights from more than 1,200 marketing and creative professionals across the United States, and crystalizes the increasing need for marketing…
To meet the growing demand for identity-focused, data monetization solutions for media owners, publishers and platforms, Optable, an identity management and collaboration platform designed for the advertising ecosystem in the age of privacy, has announced the successful close of its Series…
Nextiva, the leading unified customer experience management (UCXM) platform, announced the results of its recent survey of customer experience (CX) decision-makers, providing insight into the success and challenges businesses are facing and revealing CX trends for the year ahead. Marketing…
Cart.com, a leading unified commerce solutions provider, has issued new survey findings among 351 retail operations leaders detailing investment priorities for 2025. In the survey, 74% of respondents indicated that they are waiting to see what new policies are enacted by the…
Orange 142, a division of Direct Digital Holdings and a leader in digital marketing solutions for small and mid-sized businesses (SMBs), announced the formation of its Emerging Markets Council focused on expanding SMBs’ reach into global markets, starting with Latin America, Mexico and…
MarkeTeam.ai, developer of advanced artificial intelligence technology for the marketing industry, announced the completion of a $3 million seed funding round. Having recently launched its next-generation autonomous marketing agents, the company already operates a team of virtual experts across core marketing disciplines,…
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