Fabletics AI Powered CRM Strategy With Iterable Boosts Customer Value 2.5x

Fabletics, the world’s most fashionable, high-performance active and lifestyle wear brand, has partnered with Iterable, an AI-powered communication platform, to elevate its customer engagement strategy. By integrating Iterable’s AI-powered automation into its customer relationship management (CRM) approach, Fabletics has enhanced personalization,…