Moloco reveals a disconnect: 88% of consumer mobile app ad spend remains with Google and Meta, despite user attention shifting elsewhere New study finds advertisers who embrace the independent app ecosystem* see up to 214% higher financial return Moloco, the…
Marketing teams are under pressure to prove performance – but most can only show a fraction of their true impact. As sales shift to Amazon, TikTok Shop, and other marketplaces, legacy measurement tools remain locked on .com. The result? Up…
Direct Digital Holdings, Inc., a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”), announced the issuance of $25 million of a new series of Series A Convertible Preferred…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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