Programmatic Advertising will be the main tool for digital marketing by 2025. It is not only about automating media buying anymore – being smarter, faster, and more data-driven in your decision-making is what matters. Professionals who have to perform while…
Ruder Finn, one of the world’s leading independent communications and integrated marketing firms, announced the promotion of Rachel Spielman to Chief Strategy & Change Officer, North America. In this newly established role, Spielman will lead initiatives to strengthen the agency’s strategic growth, foster…
Globant announced the consolidation of all its marketing and advertising disciplines under GUT Network, bringing together capabilities across AI, Digital Marketing, Digital Consumer Experience, Social, Content, Media, Martech and Data Analytics, as well as specialized marketing services for Healthcare and Pharma.…
Today, in the rapidly evolving business environment, marketing achievements depend not only on making customers reachable but also on giving power to the teams that are behind each customer interaction. Genesys Cloud EX is a revolutionary solution that links employee…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
GumGum, the contextual-first technology leader, released new findings from its global holiday shopping survey of 3,000 consumers across the U.S., UK, Canada, Germany, Belgium, and Australia. The research reveals widespread financial caution among shoppers as they prepare for the holiday season,…
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