Attain, the most trusted and comprehensive source of live permissioned purchase data helping brands connect media to real sales outcomes, announced an expanded integration with Yahoo DSP that enables direct activation of Attain’s real time, purchase-based audiences within Yahoo DSP.…
Search engines are the tools that mainly define the ways customers find brands. For B2B markets, it has been reported extensively by different industries that buyers complete nearly 70% of their research online before initiating any contact with the sales…
Fohr, the creator marketing company, announced the launch of its predictive platform that makes brand-building predictable through mathematical modeling and performance guarantees, alongside the creative and brand-right concepts the company is known for. The platform analyzes 13 years of campaign…
Tambourine, the global leader in hospitality marketing technology, announced Presto, the latest upgrade to its hotel and destination content management system, Symphony. With Presto, Tambourine introduces a powerful new front-end editor with built-in AI-assisted text editing that makes website updates…
In a move that underscores the rapid evolution of emerging-tech companies, a social media platform innovator is repositioning beyond its AdTech origins into a diversified, infrastructure-driven enterprise spanning digital assets, data centers, quantum-class technologies, real-world-asset (RWA) tokenization, and artificial intelligence. Marketing…
Jones Soda Co. (“Jones Soda” or the “Company”), announced the hiring of proven executives Darcey Macken and Eric Schnabel to serve as Chief Operating Officer and Chief Marketing Officer. The Company also announces that is increased its revolving credit facility…
MassMedia Marketing, Advertising, PR, a Las Vegas–based integrated marketing, advertising and public relations agency, announced today the hiring of Kristen Carter as its Media Director. Carter’s appointment marks a significant investment in the continued expansion of MassMedia’s paid media practice…
Accomplished SaaS and technology marketing leader to accelerate global brand and demand strategy Cision, a global leader in media and consumer intelligence, announced the appointment of Amy Jones as Chief Marketing Officer. Jones will lead Cision’s global marketing organization and report directly…
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