Day January 6, 2026

Artificial Intelligence, Marketing, Martech News, Technology

Zeta Global and OpenAI Team up To Deliver Answer-Driven Marketing With Athena by Zeta

Zeta Global and OpenAI Team up To Deliver Answer-Driven Marketing With Athena by Zeta

Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications At CES 2026, Zeta Global, the AI Marketing Cloud, announced a strategic collaboration with OpenAI to power the conversational intelligence and agentic applications behind Athena by…

MarTech Media Room
January 6, 2026

Advertising, Artificial Intelligence, Connected TV, Daily Roundup, Marketing, Martech News

Latest Marketing Tech Insights: Trends and Innovations Roundup 05 Jan 2026

Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…

Martech Staff Writer
January 6, 2026

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