It’s almost time! Are you ready for DMEXCO 2024 – Europe’s leading digital marketing & tech event?
This leading digital marketing & tech event is on its way and the event is getting bigger and better with each passing year. DMEXCO 2024, Europe’s largest trade fair and conference event for the digital economy, is an opportunity not to miss for decision-makers in the digital economy, marketing, and innovation field, willing to stay ahead in the ever-competitive landscape.
If you have not already registered for this event happening on 18-19 September, at the Cologne Fair in Cologne, Germany, here are 5 reasons you should:
1. To get inspired by the best in the industry
DMEXCO 2024 is a place where you get to witness the future of digital marketing. The big innovations with the ability to shape new approaches in marketing shine here. From over 800 international speakers on 14 stages, exhibitors from over 650+ top brands will be attending. Keynote speakers will be present from giants such as Amazon Ads, Emarsys, BMW Group, Ogilvy, Taboola, and many more, benefitting attendees from established multinationals to innovative startups. With some of the world’s most prominent brands and workshops on AI, augmented reality, the metaverse, and more, there are insights to be gained on the trends shaping the future of marketing.
Read more: Conference Agenda DMEXCO 2024
With over 40,000 visitors from more than 89 countries, DMEXCO attracted quite a footfall last year. Everything promises to be stepped up a notch this year, in 2024. Attendees can learn about the latest developments on one side; on the other hand, they have an unrivaled opportunity to be among the first implementers, making technologies the distinguishing factor from competitors.
Be it in the use of AI for individualized marketing or the development of new customer experience ideas within the metaverse—to turn a business idea into reality, DMEXCO is the place to be.
2. To network with the who’s who of the marketing universe
Networking is the USP of DMEXCO. With over 20,000 brands taking part, the event is the El Dorado of good connections. More than 3,000 attending C-level executives took part in the 2023 conference, including some of the best minds and practitioners from the industry, influencers, and peers. On the part of B2B brands, this represents a unique opportunity to expand businesses for partnerships, new clients, and crossing professional horizons on an international scale.
DMEXCO’s business platform goes further beyond that to provide playlists for networking opportunities with other businesses, including matchmaking and exclusive networking lounges, to ensure that you meet the appropriate people to really drive home the success of your business.
3. To deep dive into data
Data today is no longer simply a question of numbers but the basis for any successful marketing strategy. Explore the very latest in data analytics, measurement, and optimization at DMEXCO 2024 with the insights needed to take action on your data. You can use this event to interact with data scientists, analytics leaders, and marketing best practitioners and discuss the power of harnessing data to improve targeting, optimize campaigns, and drive better ROI.
A key highlight of DMEXCO is the Data Analytics Forum section, where you will dissect the fusion of data and creativity. For B2B marketers, the main challenge is to remain competitive with the use of big data.
4. To experience the future of digital marketing
DMEXCO showcases the most advanced digital marketing technologies and platforms, right from AI-driven tools to innovative customer experience platforms. The exhibition will be filled with solutions driving your marketing to the next level, with 500+ tech showcases and product demos. Find out about the tools that will help you optimize campaigns, streamline operations, and drive customer satisfaction.
Gartner estimates that by 2025, 80% of B2B sales interactions will take place in digital channels. DMEXCO 2024 will be a gateway to understanding how best to integrate these digital tools into your marketing strategy to improve reach and drive growth via stronger, more meaningful engagement with your customers. Those in attendance will also have the chance to experience hands-on workshops and demos that showcase these technologies in action.
5. To enjoy and experience one of the biggest events
DMEXCO is much more than just an event; it is a vibrant community of professional digital marketers. For those actively participating, it’s a key that opens an international network of innovators and thought leaders who are changing the course of this industry’s future. Enabling collaboration, sharing, and innovation, this is a must-attend event for serious digital marketers. For B2B brands, a presence at DMEXCO means working towards the advancement of the entire digital marketing industry while gaining findings to help drive their business forward.
DMEXCO 2024 is an imperative event for most B2B companies—for that matter, it could rightly be said that no company interested in maintaining its leadership of the future of the digital economy can afford to miss this conference. From shiny new trends and technologies to precious relationships and gorging on data, DMEXCO will bring everything one needs to succeed in this new digital territory that is continually on the verge of becoming.
Mark your calendars now, as missing DMEXCO 2024 might mean missing the future of marketing.
DMEXCO 2024 – a unique opportunity to network in digital marketing and technology
All set to step to the forefront of digital innovation? DMEXCO 2024 awaits you. Do not miss this opportunity to bring your business to new heights and be part of something extraordinary.
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