Events equal networking and brand growth. Business leaders agree about the importance of B2B marketing events for displaying the brand and services to the users and investors. Marketers are always on the look out for marketing events and conferences to…
Zendesk GPT-4o is here. Generative AI has drastically transformed contact center operations in the last 18 months. Most contact center software vendors now offer GenAI capabilities to provide high-quality personalized customer experiences and services. Zendesk, a leading customer support software…
Contrary to what we assume, AI adoption among enterprises is sluggish compared to small-sized businesses. In the latest report on sales and marketing, CRM Pipedrive’s data suggests small businesses are ahead of enterprise organizations in AI adoption. This challenges the…
Branding and marketing are often used interchangeably to design a digital campaign. For someone outside the marketing world, distinguishing between branding and marketing can be perplexing. Most marketers find it difficult to explain the relationship between branding and marketing, and…
After wearable the ubiquitous use of voice search has reshaped the dynamics of how people seek information online. With the proliferation of voice-activated devices such as smartphones and virtual assistants like Siri, Alexa, and Google Assistant, businesses face an imperative…
CMO’s marketing strategies, The challenge lies in navigating the plethora of options without an abundance of time and resources. To cut through the noise, let’s delve into five critical trends that demand immediate attention and investment. 1. Measurement Is Becoming…
If you belong to an older demographic, your go-to for information is likely Google, whether it’s searching for a definition, delving into the history of a country, or finding your favorite products. However, for teens and those in their twenties,…
The landscape of education is evolving rapidly, and Edtech startups are at the forefront of this transformation. In this comprehensive guide, we delve into the future of Edtech in India, exploring how small coaching businesses can transition into thriving Edtech…
In today’s fiercely competitive digital landscape, delivering a unique and engaging experience to your audience is the key to standing out. It’s no wonder that 81 percent of marketers believe that interactive content surpasses static content when it comes to…
The concept of the metaverse has exploded into the digital environment, offering a major paradigm change for marketers. But what exactly is the metaverse, and why is it so important for marketers? In this blog, we will look at the…
