Distinguishing between branding and marketing can be perplexing for those outside the industry. Many have resorted to using these terms interchangeably, overlooking the significant disparity between them. However, the divergence between these concepts extends beyond a mere distinction, far more…
Brands and advertisers are now even more empowered by additions to grow genuine user-generated content across TikTok, Meta, Snap, Inc., and other platforms. One of the biggest SaaS digital advertising platforms in the world, Smartly.io, today announced the addition of…
The world’s leading provider of data for digital marketing, Eyeota, a Dun & Bradstreet company, announced that it has enabled Unified ID 2.0 (UID2). In order to establish more lasting audience groups for targeting and measurement while respecting consumer privacy,…
Multiview, a pioneer in B2B digital marketing solutions, is pleased to announce that it has been included to LinkedIn’s Audience Insights API. This integration enables marketers to better curate and understand their target audiences in order to create more effective…
With yet another acquisition, Hawke Media, the fastest-growing marketing consultant firm in the US, is taking the marketing industry by storm. By acquiring Tribute Media, Hawke will be able to reach Tribute Media’s customers and expand his marketing empire. Since…
Unbounce, a leader in the development of marketing technology, is happy to announce the debut of “Unprompted,” a brand-new podcast hosted by Pete Housley, chief marketing officer. The panelists on Unprompted will represent a wide range of perspectives as they…
By providing quicker access to pertinent information, new AI technology enhances corporate governance. GabiiTM, a brand-new artificial intelligence from Govenda, a pioneer in governance management software, has just gone live. GabiiTM, short for Govenda Artificial Board Intelligence Innovation, helps business…
Targeting And Winning Your High-Value Customers Is Now Simpler Than Ever Digital marketing firm NetElixir‘s LXRInsights, a leading platform for AI-powered audience insight, today announced the launch of two new features: the ChatGPT function and one-click connectors with Shopify, BigCommerce,…
By leveraging enhanced automation in the Calix Marketing Cloud to launch potent service upgrade campaigns and developing agency-quality marketing assets in minutes with the Calix Web Builder, broadband service providers may increase revenue by at least 25%. Announcing new upgrades…
Contrary to global tech trends, the company experiences 50%+ sales growth and keeps on hiring quickly to support its international expansion. Intentsify, the innovator in next-generation precise buyer-intent analytics and intent activation solutions, has announced formal operational expansion into APAC…
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