Net Influencer Names Senior Editor to Drive Global Expansion

Net Influencer announced the appointment of Anthon Garcia as Senior Editor. In his new role, Anthon will be responsible for shaping editorial strategy, developing partnerships, and mentoring junior editorial staff for both Net Influencer and its flagship newsletter, Influencer Weekly.

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Anthon has over 20 years of experience as a journalist, with a career spanning the Philippines, the United States, and the Middle East. A contributing editor for Economy Middle East and Inc Arabia, he has honed a deep understanding of global business trends, particularly in the evolving world of digital media and the burgeoning creator economy. Anthon also trained with former CNN Jakarta Bureau Chief and Nobel Laureate Maria Ressa on news reportage, storytelling and editorial leadership.

“I am thrilled to join Net Influencer at such a pivotal moment for the leading global platform for news, updates and business intelligence in the creator economy,” said Anthon. “This is an exciting time to be a part of a growing and trusted voice in this fast-evolving ecosystem. As Senior Editor, I look forward to leading efforts to strengthen Net Influencer’s content, driving forward our editorial strategy and expanding our partnerships, all while continuing to nurture the next generation of writers and editors.”

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The creator economy—an ecosystem of content creators, influencers, brands, and platforms—is rapidly reshaping industries across the globe. Net Influencer has consistently been at the forefront of this shift, providing in-depth news and analysis of the trends driving change. As Senior Editor, Anthon will help elevate Net Influencer’s coverage and global reach, solidifying its place as a leading source of information in the space.

“Anthon’s vast experience and vision for the future of the creator economy make him the ideal leader to guide our editorial expansion,” said David Adler, Managing Director of Net Influencer. “His leadership will be critical as we continue to provide valuable insights and resources to both creators and the brands that work with him. We are excited for the impact he will bring to our growing team and global audience.”

Under Anthons’s direction, Net Influencer will further its mission to provide high-quality, actionable content to creators and entrepreneurs around the world. The platform’s editorial team will continue to cover the intersection of e-commerce, influencer marketing, and digital media, delivering valuable content that informs both creators and the businesses that engage with them.

This appointment comes at a time of significant growth for Net Influencer, which has seen increasing demand for in-depth reporting on the broader creator economy ecosystem.

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Source – PR Newswire

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