Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Four-time CMO, Nijmeh brings decades of SaaS and Enterprise Software leadership and global go-to-market expertise to accelerate growth and market disruption ThoughtSpot, the AI-native Intelligence Platform, has announced the appointment of Micheline Nijmeh as Chief Marketing Officer (CMO). Reporting to CEO…
Net Influencer announced the appointment of Anthon Garcia as Senior Editor. In his new role, Anthon will be responsible for shaping editorial strategy, developing partnerships, and mentoring junior editorial staff for both Net Influencer and its flagship newsletter, Influencer Weekly. Net Influencer announced…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Levering a fractional support model, new offering addresses critical challenges in both backend data management and frontend visualization DataStrike, a leader in data infrastructure managed services, launched its business intelligence (BI) managed services designed to help organizations unlock the value of…
In 2025, CIOs Expect to Increase Investments in Cybersecurity, AI/GenAI, Business Intelligence and Data Analytics, and Integration Technologies/APIs On average, only 48% of digital initiatives enterprise-wide meet or exceed their business outcome targets according to Gartner, Inc.’s annual global survey…
Omnichannel AI agents and next generation agent copilot offerings boost human and AI collaboration across workflows, including powerful voice AI Zendesk introduced a series of innovations, including AI-powered agents for omnichannel support, enhanced agent copilot, powerful voice, and agent builder. Leading…
Acting as a data scientist for utilities worldwide, AaaS supports their ability to fully leverage collected data — saving time, reducing energy losses and protecting their revenue Trilliant, a leading international provider of solutions for advanced metering infrastructure (AMI), smart…
New dataset enables enhanced insights and measurement for Fan360 and marketing outcomes Relo Metrics, a leader in sponsorship analytics, announced the release of its complete Relo Census dataset on Snowflake Marketplace. This transformative offering enables brands, agencies, teams, leagues, and media…
Acquisition brings world-class warehouse native analytics to the world’s largest experimentation platform Enhancing Digital Experience with Warehouse Native Analytics Optimizely, the leading digital experience platform (DXP) provider and the world’s largest experimentation platform, has signed a definitive agreement to acquire…
Contract addition enhances the availability of Sprout Social’s social media management platform to the Public Sector Sprout Social, an industry-leading provider of cloud-based social media management software, announced their publishing, engagement, customer care, advocacy, and AI-powered business intelligence solutions have…
Streamlines video management across remote sites, reduces hardware complexity, and enhances operational efficiency within hybrid cloud environments Genetec Inc., a leading technology provider of unified security, public safety, operations, and business intelligence solutions, announced the launch of Genetec Cloudlink 110,…
Frame AI, the top platform for AI-powered customer insight, announced today that additional product features for Enterprise use cases, such as Cost Tiers, Score Builder, and HIPAA compliance, are now available. Customer support and technical teams will be able to…
BasisConnect+ combines first-party data activation, audience optimization, and cookie less media to enable highly targeted campaigns without compromising performance or consumer privacy. Today, Basis Technologies, a well-known supplier of business intelligence and workflow automation tools for marketing and advertising, unveiled…
