Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Orium Launches Composable Accelerator for Shopify
Orium, the leading composable commerce specialist in the Americas, has launched the Orium Composable Accelerator for Shopify, a powerful solution designed to help enterprise brands seamlessly integrate modern headless solutions into their Shopify digital ecosystems. Built on Next.js, the accelerator includes a Figma design system, and features a pre-configured integration with Contentstack and best-in-class tools for structured content and omnichannel publishing.
ThoughtSpot Appoints Micheline Nijmeh as Chief Marketing Officer
ThoughtSpot, the AI-native Intelligence Platform, has announced the appointment of Micheline Nijmeh as Chief Marketing Officer (CMO). Reporting to CEO Ketan Karkhanis, this strategic appointment to the leadership team underscores ThoughtSpot’s commitment to disrupting the old ways of business intelligence and empowering every decision maker with the power of data.
Nexxen Expands U.S. Partnership with Tubi to UK
Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, announced an expansion of its partnership with Tubi, Fox Corporation’s ad-supported streaming service. Building on Nexxen and Tubi’s partnership in the U.S., Nexxen will now support Tubi in the U.K. through its supply-side platform, Nexxen SSP, to increase programmatic advertising revenue opportunities.
NICE Announces Strategic Alliance With Deloitte Digital
NICE and Deloitte Digital announced an alliance developed to transform customer service by offering end-to-end AI and service automation. This collaboration is geared towards making customer service a distinctive feature of organizations by redefined AI-powered enhancements.
Motorpoint Selects Movable Ink as Marketing Personalisation Engine
Movable Ink, the AI-powered content personalisation platform, announced its partnership with Motorpoint, the UK’s leading independent retailer of nearly-new and used cars, renowned for transforming the car-buying experience through innovation and customer-centric service.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
