Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

The Enterprise Guide on Innovation and Security with Generative AI

Fastly Empowers Organizations to Prioritize Security

Fastly Empowers Organizations to Prioritize Security

Latest Fastly Bot Management update reduces CAPTCHA reliance, enhances bot detection, and highlights compromised credentials

Fastly, Inc., a leader in global edge cloud platform, announced a new update to Fastly Bot Management, delivering three key features that help organizations defend against scraping, account takeovers, and spam. For too long, websites have relied on frustrating CAPTCHAs to combat these threats, leading to poor user experiences and lost conversions. Fastly’s update gives organizations the chance to break free from the CAPTCHA cycle while helping to prevent fraud, protect customer accounts, and allow legitimate users to complete logins and checkouts without disruption.

Traditional security solutions often force users to endure tedious interactive challenges like CAPTCHAs to stop threats like account takeovers, fraudulent transactions, data scraping, and spam abuse. These measures not only disrupt the user experience, but can also drive customers away. Fastly’s new Dynamic Challenges, Advanced Client-Side Detection, and Compromised Credential Checking capabilities help organizations eliminate that trade-off, enabling them to stop even the most evasive bots without creating unnecessary friction for paying customers and legitimate users.

Marketing Technology Insights: Omnissa Launches New Partner Program Designed to Simplify Engagement

Security teams shouldn’t have to choose between blocking malicious bots and frustrating customers,” said Kip Compton, Chief Product Officer at Fastly. “This update allows users to move freely, while bad actors get stopped in their tracks.”

Fastly Bot Management Feature Updates

  • Dynamic Challenges fine-tunes how organizations validate traffic without relying on CAPTCHAs. Using real-time analysis of client and server-side characteristics, Fastly applies the least intrusive verification method for legitimate users while increasing difficulty for bots. Users verified via Private Access Tokens (PATs) experience a seamless, challenge-free login. Known bots receive the most difficult interactive challenges, while all other traffic undergoes non-interactive verification to maintain security without disrupting users. By automatically adjusting protections, Dynamic Challenges prevents security teams from having to choose between blocking threats and preserving the end-user experience.
  • Advanced Client-Side Detection makes it easy to spot advanced bots that disguise themselves as legitimate traffic. Attackers increasingly use headless browsers and automation tools to mimic real users, evading server-side detection. With just one line of JavaScript code, organizations can identify and block these sophisticated bots before they cause damage. The lightweight implementation empowers organizations to provide protection without performance trade-offs, and gives security teams instant visibility into automated threats.
  • Compromised Credential Checking helps businesses fight back against account takeover and credential stuffing attacks. Cybercriminals exploit stolen credentials from data breaches and leaked databases to gain unauthorized access to user accounts. Fastly’s solution automatically scans login and registration attempts against known compromised credentials, adding a critical layer of intelligence to security decision-making. When a match occurs, security teams gain real-time signals to respond swiftly—without adding friction for legitimate users.

Marketing Technology Insights: Pega Recognized as Leader in CRM Software by Independent Research Firm

“By fast-tracking legitimate users and deploying interactive challenges only when necessary, Fastly significantly reduces reliance on CAPTCHAs, improving user experience and boosting conversion rates,” added Compton. “Businesses no longer have to compromise between security and usability; Fastly’s intelligent bot management brings frictionless protection at scale.”

“As bots continue to become more sophisticated, organizations find themselves stuck between providing enhanced security or an enhanced end-user experience. The latest updates, alongside Fastly’s developer-focused approach, enable companies to detect and respond to bots while providing end-users with an optimal experience,” said Christopher Rodriguez, Research Director, Security & Trust, IDC.

Marketing Technology Insights: Maximus Total Experience Management Adds Salesforces Agentforce

Source – Businesswire

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com

Share With
Contact Us