MetaRouter Expands Retail Media Innovation With Strategic Leadership Hires

Industry veterans join team to accelerate MetaRouter’s retail media network capabilities

MetaRouter, a leader in server-side tag management and pioneer in enterprise-grade data collection and integration, announced the appointments of two retail media and artificial intelligence veterans to its executive team. Nikhil Raj joins as President and Patrick Harrington as Head of AI/ML, signaling the company’s strategic commitment to enhancing the retail media network (RMN) innovation.

“With these extraordinary additions to our team, MetaRouter is positioned to solve some of the most pressing challenges facing marketing and retail media,” said Tim Brunk, CEO of MetaRouter. “Nikhil and Patrick bring decades of world-class experience to drive our innovation in first-party data ownership, predictive insights, data governance, performance measurement and attribution – all of which are critical not only to the retail media industry but to consumer businesses in general.”

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Industry Veterans Join MetaRouter Leadership

Nikhil Raj brings 15 years of retail media expertise to MetaRouter. He began his retail media journey leading the founding team of Walmart’s advertising business (then WMX, now Walmart Connect). Most recently, Nikhil led the retail media business at Moloco, growing revenue 6X in a period of 2 years. Prior to Moloco, Nikhil Raj founded and scaled the global retail media practice at Bain & Company, giving him a comprehensive understanding of the retail media ecosystem across retailers, marketplaces, brands and tech/data vendors in the space.

Patrick Harrington, Ph.D., joins MetaRouter from Modern Treasury, where he served as Head of Artificial Intelligence & Machine Learning. Prior to Modern Treasury, Patrick was the Head of Machine Learning Platforms at Block and GM of AI & ML at Workday. Patrick worked with Raj at Walmart, helping build the foundational data and machine learning layer for WMX. In his new role, Patrick will drive product innovation by leveraging his deep expertise in artificial intelligence and machine learning. His focus will be on developing cutting-edge agentic AI solutions that enable customers to both increase the value they capture with MetaRouter and accelerate the time to value.

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Addressing Critical RMN Challenges

Retail media networks have become one of the fastest-growing segments in digital advertising, transforming how brands reach consumers at the point of purchase. RMNs offer a powerful way for retailers and brands to collaborate and drive measurable outcomes. As the market expands, advertisers are juggling fragmented data and siloed networks, while retailers are under pressure to prove the ROI of these programs to retain brand investment. Consolidating media impression data against a consistent 1P ID across onsite and offsite and connecting that to sales online and in-store is critical to delivering the ROI.

MetaRouter has created the data foundation for retail media, supporting multiple use cases:

• Privacy-safe and consented data collection for marketing and retail media teams
• Audience targeting onsite/offsite, logged in/out, 30-200% increased match rates to walled gardens & DSPs & enriched by 1P loyalty data for in-store
• Delivering impression log data on the 1P ID that can be connected to online/in-store sales for attribution and lift calculations

With these strategic leadership appointments and enhanced capabilities, MetaRouter is positioned to become the data infrastructure backbone for the next generation of retail media networks. MetaRouter powers the retail media and marketing data systems for 3 of the top 10 retailers in the US, Allegro the largest marketplace in Eastern Europe, and partners with industry leaders like Google Cloud Platform, addressing the urgent need for standardized measurement and attribution in an increasingly complex retail media landscape.

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Source – PR Newswire

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