Leading L&D content platform unveils new website, messaging and Go1 Learn to contribute meaningful insights to the market, helping encourage, build and support employees everywhere Go1, the leading content aggregator for people-first L&D leaders, rebrands to reflect its focus on…
Introduction: Who Will Drive Your Marketing in 2025? B2B marketers, come on—AI is no longer a fad. It powers lead gen, customer insight, email flows, and everything in between. With so many to choose from, though, there’s one burning question…
Introduction Ready to grow faster in 2025? To stay ahead, mastering your marketing technology toolkit is essential. Marketing tech isn’t just an option anymore—it’s a necessity. For every forward-thinking startup in the U.S., the goal is to attract, convert, and…
In an era governed by information, data wears the crown. But with growing privacy concerns, marketers have a behemoth-sized problem on their plate: how to use consumer data responsibly and yet design effective campaigns. That is where clean rooms step…
Introduction Picture this: You’re the Chief Marketing Officer (CMO) of a rapidly growing company. You’re juggling multiple campaigns, channels, and strategies. What clues help you spot progress—and where things are falling short? How do you measure success in real-time? The…
Introduction: Martech Gets a Mind of Its Own Imagine your marketing team working faster, smarter, and more creatively, with less effort. Welcome to the era of AI-powered martech. In 2025, artificial intelligence isn’t just another buzzword. It’s transforming how…
Introduction: Why Martech Matters More Than Ever in 2025 Marketing technology, or Martech, is now the beating heart of startup growth. In 2025, it’s not just about getting the word out—it’s about getting it right. Startups in the U.S. are…
Imagine having the ability to anticipate customer behavior, personalize every touchpoint, and drive campaigns that are human-like. This isn’t some distant vision of the future — it’s happening right now in 2025. With changing times, Martech trend is transforming the…
Is Your Enterprise Sales Strategy 2025-Ready? The world of enterprise sales is changing at warp speed. The 2025 buyers are more informed, digitally native, and demand a personalized experience on the first touch. Enterprise sales reps have challenges and opportunities.…
Are your leads stuck? Perhaps it’s time to adapt. In modern B2B, using classic MQAs (Marketing Qualified Accounts) and MQLs (Marketing Qualified Leads) tends to drag down your sales momentum. Companies require authentic engagement—leads who are buying, not simply browsing.…
Why Is Marketing Workflow Efficiency the Secret Weapon in 2025? With multiple platforms, channels, and audiences to manage, frictionless execution isn’t an option anymore—it’s the key to success. Still, workflow bottlenecks get in the way of marketing and ABM (Account-Based…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Marketing technology stacks are growing increasingly complex. With the surge in AI-driven personalization, omnichannel campaign management, customer data platforms (CDPs), and real-time analytics, security often lags behind innovation. However, Google Cloud’s recent announcements at Next ’25 in Las Vegas explain…
Cresta will help Optimum improve sales conversion rates, accelerate efficient revenue growth, and empower their agents with the use of Generative AI Cresta, the leading contact center artificial intelligence (AI) platform for human and AI agents, announced that Optimum, one…
New B2B exchange will accelerate innovation by empowering enterprises to easily access data, decision assets, pre-built solutions and analytics to build modern, cutting-edge intelligence solutions and operationalize AI First group of providers to join FICO ® Marketplace include iPacket, LexisNexis, Mitek, Plaid,…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Talkdesk®, Inc., a global provider of artificial intelligence (AI)-powered customer experience (CX) technology that serves enterprises of all sizes, introduced Talkdesk Utilities Experience Cloud™, an intelligent CX platform that empowers utility providers to deliver fast omnichannel service effortlessly. Using advanced…
Industry veterans join team to accelerate MetaRouter’s retail media network capabilities MetaRouter, a leader in server-side tag management and pioneer in enterprise-grade data collection and integration, announced the appointments of two retail media and artificial intelligence veterans to its executive…
