As connected television continues to evolve, advertisers are seeking new ways to engage viewers without interrupting the streaming experience. The launch of Anoki ContextIQ In Scene Ads marks a new step toward integrating advertising directly into the moments within video content that capture audience attention.
Anoki and Amagi announced the introduction of In Scene Ads powered by Anoki ContextIQ across Amagi’s in content advertising formats for Free Ad Supported Streaming TV platforms. The solution combines Anoki’s multimodal artificial intelligence platform with Amagi’s THUNDERSTORM server side ad insertion technology, enabling advertisers to place brand messages directly within scenes rather than relying solely on traditional ad breaks.
The collaboration allows advertisers to align advertising creative with specific moments inside streaming content. By analyzing elements such as visuals, sound, movement, and emotional tone within scenes, Anoki ContextIQ In Scene Ads can identify relevant opportunities for brands to appear within the viewing experience while the content continues uninterrupted.
Traditional connected TV advertising formats often rely on ad pods that pause programming to deliver commercials. While widely used, these formats can disrupt viewing flow and reduce engagement. The new solution is designed to unlock advertising opportunities within the content itself, offering brands the ability to deliver messaging in a way that feels more integrated with the viewing experience.
The technology is initially available across streaming channels and applications powered by Amagi’s FAST platform. Free Ad Supported Streaming TV has become one of the fastest growing segments of the connected television ecosystem as viewers increasingly adopt free streaming services supported by advertising.
Media agency network dentsu is among the first partners to activate the new format. The company is using Anoki ContextIQ In Scene Ads across campaigns through its media brands Carat, dentsu X, and iProspect.
“Anoki continues to be an innovative partner for dentsu,” said Kevin Weigand, VP, Marketplace & Partnerships – Video & Audio, dentsu. “We’re always exploring emerging formats that elevate the viewer experience in order to provide positive brand outcomes for our clients. In-Scene Ads offer a promising new way to deliver relevant messaging without disrupting content.”
The latest release builds on the existing partnership between Anoki and Amagi, which first introduced scene level contextual targeting capabilities for FAST environments in 2024. By expanding these capabilities into live ad formats, the companies aim to create a more seamless advertising environment for viewers while providing new monetization opportunities for publishers.
“In-Content ad formats unlock previously untapped inventory, but their full value is best realized when paired with scene-level contextual intelligence,” said KA Srinivasan, Co-founder and President – Global Business at Amagi. “By integrating with Anoki’s ContextIQ platform, we’re giving advertisers a way to appear inside the content and meet audiences at exactly the right moment.”
The solution supports multiple ad formats including squeeze back displays, overlays, and picture in picture placements that appear alongside streaming content. Advertisers can also incorporate interactive elements such as QR codes to encourage viewer engagement and direct response actions.
The platform also introduces generative AI capabilities that allow marketers to customize advertising creative for different audiences, markets, and seasonal campaigns using Anoki’s CreativeAI system.
Raghu Kodige, Co-Founder and CEO of Anoki, said, “When you bring true scene-level video intelligence to CTV, you have access to an entirely new canvas for brand storytelling and connection. Combined with Amagi’s seamless ad insertion, advertisers gain precision targeting and creative relevance that simply hasn’t been possible before.”
With the introduction of Anoki ContextIQ In Scene Ads, the partnership between Anoki and Amagi highlights how artificial intelligence and contextual intelligence are reshaping connected television advertising. As streaming platforms continue to expand, solutions that combine scene level targeting with seamless ad delivery may redefine how brands engage audiences across the evolving CTV ecosystem.
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