AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend TV advertising agency Marketing Architects announces the release of Annika Audience. The AI-powered recommendation engine finds the ideal mix of linear and…
The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company…
Pioneering Omnichannel Advertising for All Industries ShopLiftr, a leader in digital advertising innovation, is thrilled to announce the launch of its new programmatic, dynamic digital out-of-home (DOOH) advertising solution. This groundbreaking platform integrates seamlessly with ShopLiftr’s existing suite of ad…
The global healthcare brand gains increased transparency and control by getting closer to the sell-side of the ecosystem PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of a new collaborative approach to…
