New partnership with AdGreetz expands innovative performance marketing product set alongside Boomerang and Boost National CineMedia, the largest cinema advertising platform in the US, introduced its newest product offering, Bullseye – the latest addition to its NCMx™ suite, leveraging AI-generated…
Strategic leadership hires enhance the company’s U.S. regional and global growth as well as its commitment to clients Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, announced the appointment of four new executives…
LendingTree selects Innervate for its real-time experimentation, cross-channel orchestration, and ability to unify data-driven content strategies. LendingTree, Inc., operator of LendingTree.com, the nation’s leading online financial services marketplace, has signed a three-year strategic partnership with Innervate to maximize ad performance with the…
Koddi, the leading retail and commerce media technology for enterprises, announced a new partnership with Checkatrade, the UK’s leading platform for home improvement, to enhance its advertising programme. This strategic partnership equips tradespeople with powerful, data-driven ad solutions to grow their…
Johnston to Lead Financial Strategy as Viamedia Expands Beyond 100 Video Service Providers Viamedia, the country’s largest independent advertising digital and linear rep firm, announced the promotion of Justin Johnston to senior vice president of finance. He previously served as the…
In response to the increasing challenges faced by firearms and outdoors-related businesses in the digital advertising landscape, Firearms Advertising proudly announces the launch of its all-encompassing advertising information hub. This platform is meticulously designed to equip outdoor industry companies with…
Audience data company Datonics has achieved its certification as a CarbonNeutral® enterprise, becoming the first data provider in the advertising industry to reach this important climate action milestone. Datonics conducted its baseline year (2023) Greenhouse Gas (GHG) Inventory Report, following the ISO…
Agentio’s automated marketplace and standardized ad unit unlocks new creator advertising opportunities for brands Agentio, the first ad platform for creator content, announced it is expanding its collaboration with YouTube to scale branded content opportunities with advertisers on its short-form…
Massive, an award-winning creative agency known for bold ideas and strategic execution, has rebranded as Takt. This transformation reflects the company’s evolution into a specialized, strategy-driven model designed to deliver an even greater impact for brands navigating competitive landscape. Marketing…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Super Hi-Fi, the leader in high-margin radio, unveiled the first major evolution of its Rosetta platform with the launches of Rosetta Sync and Rosetta Content. Together, these represent the first major product enhancements of Rosetta Traffic, announced only this past…
Agencies and brands will be able to access a more representative dataset to more precisely plan and optimize media campaigns across platforms VideoAmp, a leading media measurement company transforming advertising, announced VXP™ (VideoAmp Cross Screen Planner) the first-of-its-kind, next generation…
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, announced the launch of Walmart Display Campaign Management, empowering advertisers to effortlessly create and manage their onsite display campaigns directly through the Pacvue platform. The new…
For the first time, Netflix is set to overtake YouTube in total video revenue in 2025, according to exclusive Omdia research presented at MIP TV London 2025. In 2024, YouTube led the market with $42.5 billion in revenue, while Netflix generated…
New resource provides a structured framework to help organizations assess, prepare, and govern data for high-quality AI inputs Direct Digital Holdings, Inc., a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”) and Orange…
The publishing giant is partnering with Brand Metrics to strengthen – and advance – its advertising measurement capabilities Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a…
New Reports Reveal How Local Advertising Helps Multi-location Brands in the Restaurant, Home Service, Education, Beauty and Wellness, and Fitness Industries Outperform Facebook Benchmarks Tiger Pistol, the most advanced local advertising platform, announced the release of five industry-focused benchmark reports,…
Industry confidence soars as 88.8% of respondents see connected packaging as increasingly important, up from 80.4% in 2024 Global leader in connected packaging, Appetite Creative, in partnership with Polytag and Digimarc, released results from its fourth annual Global Connected Packaging Survey 2025. The research…
