Engagement Models, the first capability in OpenX’s new AI-powered performance suite, improves mid-funnel marketing performance by automating and optimizing the selection of inventory for deals. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a…
LG Ad Solutions, the global leader in advanced advertising for Connected TV and cross-screen devices, conducted a survey involving U.S. consumers to understand how current economic conditions are impacting video streaming behavior. The company found that 59% of consumers are…
Enthusiast Gaming unlocks access to largest network expansion in company history Enthusiast Gaming Holdings Inc., a leading gaming and media company, announced a strategic partnership with Mediacube, one of the top creator platforms and a global leader in content monetization.…
New research shows how marketing leaders are leveraging brand ambassadors and strategic social tools to boost visibility and drive business growth Oktopost, the leading platform for B2B social media management, employee advocacy, marketing intelligence, and social listening, unveiled the findings…
New industry report from the ad fraud market leader reveals how rising automation and weak detection standards are fueling the next wave of global digital ad losses. Anura.io, a market leader in ad fraud prevention, released its Global Ad Fraud Report: An…
Developed in collaboration with Google, the new solution enables marketers to use enhanced conversions to improve ROAS, CPA, and revenue from search, display and video ad campaigns. Invoca, the leader in AI-powered revenue execution platforms, has released its durable attribution solution that…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
New partnership enables Pangle to integrate Pixalate’s fraud monitoring and pre-bid technology across its global media buying technology stack Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, announced its partnership with Pangle, Ad Network of TikTok…
Led by industry veteran Chad Childress, Spectrum Science Media delivers omnichannel performance media with a built-in research and insights team and best-in-class data sources Spectrum Science, an independent, full-service, strategic platform offering integrated marketing communications, clinical trial recruitment and retention, advertising,…
Backed by industry heavyweights and fueled by a team of leading OpenAI scientists, Google designers, plus Pixar and Sony animators, and Riot games developers, Cartwheel’s suite of 3D animation tools bridges the massive gap between creative vision and technical execution,…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
One Platform for Marketing and Compliance Teams to Move Faster & Stay Compliant StarCompliance (Star), a global leader in employee compliance technology solutions, announced the launch of its AI-Assisted Marketing Compliance Review solution, a powerful new capability designed to help marketing…
LoopMe, a global leader in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem. Having chosen Google Cloud as a partner because of its leading tools, including…
Snackable Media, a multicultural ad network founded by digital media executive Justin Barton and focused on helping small and medium-sized sites monetize their ad inventory, announced its acquisition of AdGrid, a leading publisher-first ad operations platform. The acquisition marks a…
New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, launched AdvantEdge™ a next-gen, holistic advertising solution unifying how brands reach their audiences…
New access to programmatic buying makes it easier than ever for CPGs to advertise on In-Store Connect by Quad Quad/Graphics, Inc, a marketing experience company that solves complex marketing challenges for its clients, announced a strategic partnership with Vistar Media,…
VideoAmp, a leading media measurement company transforming advertising, has officially entered the audit phase with the Media Rating Council (MRC). This significant step underscores VideoAmp’s unwavering commitment to transparency, data fidelity, and achieving adherence to the highest industry standards in…
Partnership Brings Enhanced Targeting And Measurement for Spotify Advertising Integral Ad Science, a leading global media measurement and optimization platform, announced with Spotify the launch of new Brand Safety and Suitability Features, including Targeting and Measurement, for podcast advertisers on…
Fuel up with free marketing tech insights
