Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Pyramid Consulting and Boomi Forge Strategic Partnership
Celsior, the technology solutions and services division of Pyramid Consulting, Inc., along with Boomi, a leader in intelligent integration and automation, announced a strategic partnership to deliver enhanced data integration and cloud services to their customers globally. This collaboration will leverage the Boomi Enterprise Platform to streamline operations, improve data connectivity, and accelerate digital transformation initiatives for Celsior’s clients.
LiveRamp Unleashes AI-Driven Marketing for Customers
LiveRamp, the leading data collaboration platform, revealed the first Artificial Intelligence (AI) connections to its network, enabling marketers to drive even better outcomes from LiveRamp’s premier global ecosystem, by easily tapping the transformative power of AI. These partnerships mark LiveRamp adding rapidly evolving AI destinations to its efforts to empower marketers to personalize and measure every consumer experience.
Yext Expands AI Review Generation to Include Third-Party Sites
Yext, Inc., the leading digital presence platform for multi-location brands, announced the launch of its expanded AI Review Generation solution. This powerful tool enables enterprises to request and manage reviews across more than 80 supported review sites, including Google and Facebook, alongside their own channels. The AI Review Generation feature streamlines the collection, management, and response workflows within a single platform, simplifying the process of building and safeguarding online reputations.
Broadvoice Launches Advanced Analytics
Broadvoice, a leading global customer experience (CX) technology provider, announced the availability of enhanced reporting and journey management capabilities for the entire customer experience. With Advanced Analytics, organizations can maximize their customer experience, streamline operational efficiencies and boost agent productivity. “Broadvoice’s Advanced Analytics simplifies the complexity of data, making it accessible and understandable for users of all levels,” said João Camarate, Chief Technology Officer at Broadvoice.
SAP Supercharges Copilot Joule with New Collaborative Features
SAP SE unveiled groundbreaking AI innovations across a technology foundation that drives 87% of global commerce, putting its generative AI copilot Joule at the center of a new way of doing business. At its annual SAP TechEd conference, SAP announced powerful new capabilities that complement and extend Joule, including collaborative AI agents imbued with custom skills to complete complex cross-disciplinary tasks.
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
