Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Zendesk Enhances Service Solutions for Human-AI Collaboration
Zendesk introduced a series of innovations, including AI-powered agents for omnichannel support, enhanced agent copilot, powerful voice, and agent builder. Leading in AI-powered customer and employee experiences through its complete service solution, Zendesk’s new capabilities help companies deliver exceptional service in a way that is easy to use, scale, and drive meaningful business results.
Instacart and Roku Boost Ad Partnership with Shoppable Formats
Together, Instacart and Roku are making TV moments shoppable for high-intent customers. In an expanded partnership, the leading grocery technology company in North America and the #1 TV streaming platform in the U.S. are providing the massive scale and valuable insights that consumer-packaged goods (CPG) advertisers need to connect with relevant audiences. With interactive ad formats, enhanced targeting capabilities, and closed-loop measurement, these brands can now get more from their advertising efforts—and consumers are one step closer to effortless and personalized shopping experiences while watching TV in the comfort of their homes.
6sense Launches 2024 Report on Global B2B Buyer Trends
6sense, the leading platform revolutionizing B2B revenue generation, announced the release of its annual 2024 Buyer Experience Report. Produced by the 6sense Research Team comprising former industry analysts, this comprehensive study reveals critical insights into how and when B2B buyers make purchasing decisions across North America, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC).
Five9 Expands Global Footprint with New Data Centers in India
Five9, provider of the Intelligent CX Platform, announced the expanded availability in India with the addition of two new Five9 Data Centers in Delhi and Mumbai, India, to support both local and multi-national enterprises powering customer experience strategies in-region. Additionally, Five9 announced it has achieved Department of Telecommunications (DOT) Unified License (Virtual Network Operator) (UL VNO) licensing to provide Access Services, National Long Distance and International Long Distance in India. This allows Five9 to partner with local carriers and ISPs, to offer both telephony and network connectivity within the region powering next-generation customer experience.
Oracle Unveils AI Workflows to Automate Customer Service Lifecycle
Oracle announced new AI-powered capabilities within Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service that help service teams increase productivity, better understand customer issues, and serve their customers more effectively. The latest updates improve customer satisfaction by automatically identifying customer issues, recommending actions, streamlining resolution, and improving first-time fix rates.
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