marketing-technology-insights-logo-2

HeartCore Shifts its CMS Licensing Contracts to Drive Longer Sales Contracts

HeartCore Shifts CMS Licensing for Longer Sales Contracts

HeartCore Enterprises, Inc., a leading enterprise software and data consulting services company based in Tokyo, announced a strategic shift from annual contracts to multi-year agreements around its core software business contracts.

Since achieving profitability across its software business in Q1 2024, HeartCore has maintained a strong focus on its sales and marketing strategies to drive growth and sustain positive momentum. By September 2024, the Company tripled its new customer acquisition count while also reporting a fivefold increase in contract extensions from its existing customer base, both on a year-over-year basis.

Marketing Tech Insights: ZenBusiness Takes The Guesswork Out Of AI For Small Business Owners

Building on this momentum, HeartCore has adopted a strategic shift to proposing multi-year agreements that provide customers with more comprehensive, long-term support while helping each client establish a robust CMS infrastructure. Additionally, the Company plans to introduce maintenance and support services bundled into these multi-year contracts. By expanding the scope of work and providing ongoing, in-depth support, HeartCore seeks to generate recurring revenue streams, positioning itself for sustained profitability.

“Effectively managing costs within our software business has been a key priority, and now, as part of our ongoing efforts to optimize financial performance, we are making a strategic shift towards multi-year contracts,” said HeartCore CEO Sumitaka Kanno. “This approach introduces a new, predictable stream of recurring revenue, which will play a pivotal role in enhancing our margin profile. We are already seeing encouraging signs of profitability within this arm, and we believe this shift will help position us for sustained growth and success. We remain committed to optimizing our sales and marketing efforts to continue delivering strong results for future quarters ahead.”

Marketing Tech Insights: Dstillery & Equativ Partner to Boost Brand Targeting

About HeartCore Enterprises, Inc.

Headquartered in Tokyo, Japan, HeartCore Enterprises is a leading enterprise software and consulting services company. HeartCore offers Software as a Service (SaaS) solutions to enterprise customers in Japan and worldwide. The Company also provides data analytics services that allow enterprise businesses to create tailored web experiences for their clients through best-in-class design.

Marketing Tech Insights: VideoAmp Sets New Standard with Full Audience APIs

Source – Globe Newswire

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com

Share With
Contact Us