Amazon’s advertising ecosystem is powerful. But unlocking its full value requires assembling Amazon’s multiple ad tech components. This leaves marketers juggling multiple vendors, complex data
The Interactive Advertising Bureau (IAB) has revised its 2025 U.S. advertising spend forecast, lowering it from an initial 7.3% growth estimate to 5.7%, reflecting growing
Cactus Communications (CACTUS), a leading technology company specializing in AI-powered solutions, expert services for the scholarly publishing ecosystem and global enterprises, is pleased to announce the
eGain Corporation, a leading provider of AI CX automation powered by Trusted Knowledge™, announced the appointment of John Copeland as Vice President of Marketing. Copeland
JointCommerce has introduced the JointCommerce Community, a privacy-first digital advertising platform tailored for retailers and brands in highly regulated sectors, ensuring compliance while driving targeted
Black Friday and Cyber Monday remain the biggest moments in retail, with significant pressure on brands in 2025. Tariffs and high financing costs are squeezing
MGID has strengthened its leadership ranks with the appointment of Rabia Gündogan as Head of Sales for the DACH region, covering Germany, Austria, and Switzerland.
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
VEVE, a global leader in performance marketing, has revealed new data showing a remarkable 33% year-over-year increase in browser advertising spend, marking a major shift
Centerfield, a premier technology service for digital customer acquisition, announced the acquisition of ConsumerVoice, a digital commerce platform that curates and promotes products to engaged
Porter Media, a performance marketing agency for direct-to-consumer (DTC) brands, announced a new 90-day performance guarantee alongside its unconventional creative strategy dubbed “Oddball Ads That
beMarketing is proud to announce that the company has joined Nexstar Network as a new Strategic Partner. Nexstar is a premier member-owned, member-led organization that
Churney, the predictive lifetime value (pLTV) platform backed by TLV Partners, is partnering with DemandBox to offer brands a full-stack solution that connects deep predictive insights with
B2B Rocket, a fast-scaling AI sales automation company built to help small and mid-sized businesses grow faster, has announced it will join forces with Blackpearl
MediaAlpha, Inc. the leading marketing technology platform powering real-time customer acquisition for the insurance industry, announced the promotion of Amy Yeh to Chief Technology Officer
Amazon Verified Partner Delivers 99% Customer Growth for Retail Brands, Including Global Electronics Giant and Leading K-Beauty Companies PulseAd, the AI-powered retail media platform, announced
According to research, 71% of surveyed business owners say they’re concerned about customer acquisition Intuit Mailchimp’s latest advancements are helping businesses navigate the challenge with
Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas. Global
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