Welcome to this week’s edition of the Martech Weekly Roundup, where we highlight the latest trends, insights, and innovations shaping the marketing technology landscape. As the industry evolves, staying informed is crucial for marketers looking to enhance their strategies and drive meaningful results. In this roundup, we delve into significant updates, cutting-edge tools, and expert opinions that can help you navigate the dynamic world of Martech. Let’s explore what’s new and noteworthy this week!
MessageGears-Smartling Integration Boosts Vimeo Email Translation
MessageGears, the leading data activation and engagement platform for enterprise brands, announced a partnership with Smartling, the leader in digital content translation and localization. MessageGears and Smartling joined forces to integrate Smartling’s LanguageAITM technology into MessageGears’ platform to streamline email localization and content personalization across multiple markets at Vimeo’s request.
71 Percent of Marketers Increase Video Investments Amid Declining ROI
Kaltura the Video Experience Cloud, today released a new report ‘The Marketing Power of Video-Based Experiences and AI in 2025’, examining the marketing power of video-based experiences, such as webinars, virtual and hybrid events, community hubs, podcasts, video web experiences, and AI ahead of 2025. The findings in the report were based on a global survey examining current marketing methodologies and the shift towards more personalized and AI-driven marketing strategies.
GumGum Platform Achieves SOC 2 Compliance Globally
GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative. This significant achievement follows SOC 2 compliance achieved for its Contextual platform in 2023 and underscores the company’s commitment to maintaining the highest levels of data security and system reliability for its partners and customers around the globe.
Outreach Unveils AI Agents to Transform Sales Prospecting
Outreach, the first and only Sales Execution Platform built for intelligent revenue workflows, today announced the launch of Outreach AI Prospecting Agents, an autonomous AI solution that will transform the way revenue teams build new logo and expansion pipeline. AI Prospecting Agents are integrated into the core Outreach platform and built with the sales engagement leader’s deep knowledge of prospecting workflows. Outreach agents are pre-built, quick to deploy, and will handle time-consuming research and prospecting tasks autonomously for customers.
Rebrandly and Wonder Cave Launch Relay™: Smart Links for Text Messaging
Rebrandly, the premier branded short link platform, announces Relay™: smart links for text messaging in partnership with Wonder Cave, the leader in text messaging automation. Relay is a powerful all-in-one solution that enables organizations to deliver personalized messaging in high-volume campaigns and one-to-one communications.
Be sure to tune in next week for more updates, expert analysis, and the latest innovations that can empower your marketing efforts. Until then, keep exploring, experimenting, and embracing the tools that drive success!
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