AD Retail Media, the retail media arm of the East Coast’s largest grocery retail group, Ahold Delhaize USA, announced a strategic partnership with Chicory to offer enhanced off-site advertising solutions, like contextual commerce media for consumer-packaged goods (CPGs) and help them further reach customers and unlock more incremental value through their retail media.
“As retail media continues to evolve, the ability to influence purchase decisions beyond owned channels is critical,” said Bobby Watts, SVP of Retail Media and Digital Merchandising for Ahold Delhaize USA. “The partnership with Chicory strengthens our ability to deliver highly effective advertising that meets customers where they are.”
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Through Chicory’s premium contextual commerce media, CPG brands can seamlessly connect with high-intent shoppers not only at scale, but also at the moment of inspiration – when customers are creating their shopping lists or browsing products online. Leveraging contextual commerce media, such as shoppable recipe ads, the partnership will help drive measurable conversions and boost omnichannel sales, bringing additional strength to AD Retail Media’s suite of off-site tactics.
“Chicory has evolved into an end-to-end solution for CPG advertisers and retailers by combining unique and engaging media experiences with relevant content,” said Yuni Baker-Saito, co-founder and CEO of Chicory. “We are excited to partner with the AD Retail Media and support their work to connect CPG advertisers with customers at Ahold Delhaize USA’s brands.”
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Chicory’s contextual commerce media offering will enable advertisers to engage hard to reach audiences, such as new shoppers, as well as reengage past customers in new ways. Additionally, the partnership offers robust closed-loop measurement, which enables accurate ROI measurement and strategic budget allocation.
“As we continue to enhance our offerings at AD Retail Media, it’s a priority for us to not only bring our partners compelling solutions, but easy to access measurement so that we can assess results and put in place holistic strategies that support growth for CPG partners and ADUSA brands alike,” added Watts.
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Source – GlobeNewswire
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