Adams Outdoor Advertising announced a strategic acquisition, adding significant new inventory to its real estate portfolio and strengthening its position as the premier out-of-home advertising provider in the Carolinas.
Adams has acquired 132 faces, including 3 digital faces, from Scotty Outdoor, adding a wide-ranging collection of strategically placed inventory across both North and South Carolina markets. This portfolio includes new locations spanning from northwest North Carolina around Boone and west of Charlotte, to bulletin sites just north of Durham. The coverage continues eastward toward the coast, with billboards around Emerald Isle and Camp Lejeune, and extends into South Carolina with a handful of locations just outside Columbia.
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“Every acquisition we make is about creating more value — for our partners, our advertisers, and the communities we serve,” said Kevin Jones, CEO, Adams Outdoor Advertising. “The Scotty Outdoor portfolio strengthens our reach and reinforces our position as the leading outdoor media company in the Carolinas.”
With this acquisition, Adams Outdoor Advertising now boasts significant coverage across the Carolinas, including major market presence in Charlotte, Winston-Salem, Goldsboro, Columbia, Florence, Charleston, and Beaufort — as well as recently added Brunswick County, North Carolina, following the Sign Shoppe acquisition announced last week.
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Adams Outdoor Advertising continues its mission of delivering high-impact, strategically placed outdoor advertising solutions that connect brands with millions of consumers across the Carolinas.
About Adams Outdoor Advertising
Adams Outdoor Advertising is the nation’s fourth-largest out-of-home advertising company and is privately held. A leader in the industry, Adams delivers high-impact, creative advertising campaigns across key U.S. markets. With a focus on innovation and strategic growth, the company connects brands with audiences through a premium portfolio of static and digital billboards.
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Source – Businesswire
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