AdCellerant and Vendasta have announced an expanded strategic partnership aimed at providing over 250,000 small and medium-sized businesses (SMBs) with advanced, AI-driven marketing and business tools. Building on a successful seven-year collaboration, the companies decided earlier this year to deepen their alliance by integrating AdCellerant’s award-winning digital advertising platform, Ui.Marketing, with Vendasta’s AI-enhanced customer acquisition and engagement platform. This integration is designed to create a transformative solution for both companies’ partners and their customers.
George Leith, President of International Partnerships at AdCellerant and former Chief Commercial Officer at Vendasta, expressed enthusiasm about the partnership. He highlighted his firsthand knowledge of both organizations and stated that combining AdCellerant’s digital advertising capabilities with Vendasta’s AI-powered business tools makes perfect strategic sense. This synergy aims to revolutionize how partners’ clients engage with leads generated through advertising, enhancing the connection and conversion process.
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The partnership merges AdCellerant’s comprehensive digital advertising solutions, which include programmatic display, connected and streaming TV, digital out-of-home (DOOH), and local SEO, with Vendasta’s AI-powered tools such as AI Receptionist, Business App, and bespoke AI employees. These offerings will be accessible to each other’s partners, enabling a seamless flow from lead generation to lead management. The integration empowers local businesses not only to attract demand with sophisticated digital advertising but also to respond to and convert leads more efficiently through automation and AI.
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Both companies share a commitment to equipping partners with cutting-edge tools to support SMB growth, positioning this expanded collaboration as a natural evolution of their relationship. Jaqueline Wandzura, Interim Chief Revenue Officer at Vendasta, praised the partnership for opening new opportunities for their partners. She emphasized that by combining their AI-driven customer acquisition platform with AdCellerant’s advertising expertise, the companies provide SMBs with the ability to manage the entire customer journey from the initial interaction through to building long-term loyalty within a unified system.
This expanded alliance highlights a strategic movement toward empowering SMBs through integrated, AI-enhanced solutions that bridge the gap between generating leads and efficiently converting them, addressing critical challenges in today’s competitive business environment.
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