AdPrompt.ai Registers Agentic Marketing Solution Under ERC 8004

As artificial intelligence agents become more deeply embedded in digital marketing workflows, industry attention is shifting toward trust, accountability, and verifiable identity systems. AdPrompt.ai’s latest announcement highlights how blockchain based frameworks are beginning to shape the future of agentic marketing by introducing identity and reputation signals for AI driven advertising tools.

AdPrompt.ai, an AI powered marketing platform focused on supporting small businesses, announced that several capabilities from its intelligence suite have been registered under ERC 8004, a protocol designed to establish on chain identity and reputation tracking for autonomous agents. The company also confirmed deployment on Base, a Layer 2 blockchain, enabling pay per use access through the x402 payment standard. Together, these technologies allow businesses to access advanced marketing functions without subscriptions or long term contracts while strengthening transparency around AI agent activity.

“In the rapidly developing world of agent-to-agent communication, it’s critical that we build on a framework that enables the ability for each agent to be held accountable for its actions. Like any system without guardrails, it can open up opportunities for bad actors to manipulate and exploit, but with ERC-8004, each agent is identifiable and can be held accountable through on-chain identity and reputation signals, rewarding good actors and de-prioritizing bad ones,” said AdPrompt Founder and CEO, Ken Brook. “Adding ERC-8004 as another layer in our agentic stack is a logical next step. ERC-8004 is a perfect complement to x402 because it adds a critical integrity/trust layer to each of our agents to support identity, reputation, and validation signals alongside payment infrastructure.”

AdPrompt’s platform combines multiple specialized AI agents designed to automate common marketing and advertising tasks that often challenge small business owners. These agents work together within a coordinated intelligence layer, enabling users to generate branded creative assets, optimize campaign strategies, and launch targeted marketing initiatives aligned with location, audience, and brand voice within minutes.

The company has deployed three core API resources using x402 based micro payments, each registered under ERC 8004 to provide verifiable agent identity signals. The Brand Scan Agent analyzes a business’s online presence and produces structured insights into positioning, audience targeting, messaging tone, and marketing opportunities. The Creative Generation Agent produces platform ready visual and video assets supported by promotional copy tailored for major social and advertising platforms. Meanwhile, the Ad Strategy Agent generates structured media plans with budget recommendations, channel strategies, and performance objectives.

ERC 8004 functions as a shared blockchain registry enabling agent discovery and accountability through identity, reputation tracking, and future cryptographic validation mechanisms. AdPrompt believes such infrastructure is essential as advertising evolves toward interoperable agent ecosystems capable of identifying opportunities, generating creative, executing campaigns, and continuously optimizing performance.

AdPrompt’s agents can also operate within the AdChain protocol, a verification framework designed to validate advertising transactions and reduce fraud by recording log level data and applying consensus based validation. The system aims to ensure advertisers pay only for verified impressions while improving transparency across programmatic advertising environments.

“The combination of x402 for micro-payments and ERC-8004 for agent identity, reputation, and validation signals is what the digital advertising industry has long been chasing but has ultimately fallen short of achieving,” said Behkish Nassirzadeh, PhD, CTO of AdPrompt.ai. “Our original vision of the AdChain protocol, when we started building it in 2016 and then re-architected it over the past two years, has always been to provide a critical verification layer for demand (advertiser) and supply (publisher) partners to address long-standing fraud issues that plague the industry and devalue inventory and the user experience.”

By anchoring its technology within blockchain based identity frameworks, AdPrompt.ai positions agentic marketing as a more transparent and accountable model for the future of digital advertising, where autonomous systems operate with verifiable trust signals and measurable performance outcomes.